Top Ads on Audible
Audible Background Introduction:
Audible is the UK's largest provider of digital audiobooks, exclusive and original series, short programmes and more.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Audible has been advertising and marketing on Facebook for many years. And Audible has placed 1097 of ads on the Facebook platform in the last month. In the past few years,Audible has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Audible on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Audible. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Audible.
1.Audible Top 3 Ads Basic Understanding
Audible Marketing Objectives Analysis:
Audible has been operating in Writer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Audible best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Audible Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Listen to 3 audiobooks for 1 Audible credit!||Tenemos buenas noticias.||Encuentra tu primer audiolibro.|
|Ad Copy Text||If you're a fan of 80s action movies, this series will be right up your alley||Escucha los mejores audiolibros en español.||Desde los principales autores Latinos hasta los títulos más vendidos, lo tenemos cubierto.|
|Link Description||A Pulse Pounding, Over the Top Action Series! This collection bundles the first three Audible books of the action-packed John Stone adventure, narrated by the amazingly talented Roger Wayne!||Audiolibro GRATIS con tu prueba.||Audiolibro GRATIS con tu prueba.|
|Text Word Count||77||44||92|
Audible Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Audible Top 1 ads got 105 likes. Audible uses a sentence with the finishing touch title: “Listen to 3 audiobooks for 1 Audible credit!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Audible shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Audible should continue to optimize the ad content.
3.Audible Top 3 Ads Creative Selection
|Landing Page Link||https://www.audible.com/pd/The-John-Stone-Action-Pack-Books-1-3-Audiobook/1705208088?qid=1581913738&sr=1-1&pf_rd_p=e81b7c27-6880-467a-b5a7-13cef5d729fe&pf_rd_r=N3PKKRTJKPX1QRDJ0VYD&ref=a_search_c3_lProduct_1_1||https://www.audible.com/?source_code=UHFGB34003312000G6&cvosrc=social+network+paid.SBAN_FACBOK_MO_BHV_LATAMCOL-LAL-DPA_NA_PKG_CPM_SS_IE_OO_RES_Latino2020-DTT_NORM_IMPCLK_NVB_Q1_IVNA||https://www.audible.com/ep/espanol-3/?asin=B01DL93RXI&source_code=UHFGB34003312000FJ&cvosrc=social+network+paid.SBAN_FACBOK_MO_BHV_LATAMEPER-Retargeting-DPA_NA_PKG_CPM_SS_IE_OO_RES_Latino2020-DTT_NORM_IMPCLK_NVB_Q1_IVNA|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Audible are successful.
Audible Creative Analysis:
Audible placed a Image ad in 2020-03-14-2020-06-19, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Audible Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Audible has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Audible Top 3 Ads Performance Display
|During||98 days||34 days||44 days|
Advertising effectiveness is a direct manifestation of advertising. Audible ‘s Top 1 ad received 105 likes, 12 shares, 2 comments in just 98 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Audible, helping Audible to grasp the ad data more clearly.