Top Ads on Auckland Airport

Auckland Airport Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Auckland Airport has been advertising and marketing on Facebook for many years. And Auckland Airport has placed 39 of ads on the Facebook platform in the last month. In the past few years,Auckland Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Auckland Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Auckland Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Auckland Airport.

BigSpy

1.Auckland Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Auckland Airport  Auckland Airport  Auckland Airport
Page Categories  Wine/Spirits  Wine/Spirits  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Auckland Airport Marketing Objectives Analysis: 

Auckland Airport has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Auckland Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Auckland Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jameson Irish Whiskey  Jameson Irish Whiskey Jameson Irish Whiskey 
Ad Copy Text  Travelling soon? Get travel ready with new #JamesonTripleTriple Available now exclusively at duty f...  Planning a trip? You want to make sure you select a travel whiskey that has…  If travelling, you want to make sure you select a travel whiskey that has…
Link Description  N/A  N/A  N/A
Website Link  www.aeliadutyfree.co.nz  www.aeliadutyfree.co.nz  www.aeliadutyfree.co.nz
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 103  79  76
Like 178  18  17

Auckland Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Auckland Airport Top 1 ads got 178 likes. Auckland Airport uses a sentence with the finishing touch title: “Jameson Irish Whiskey”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Auckland Airport shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Auckland Airport should continue to optimize the ad content.

3.Auckland Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-11-24-2019-12-27  2019-11-24-2019-12-18  2019-12-09-2019-12-18
Landing Page Link  https://www.aeliadutyfree.co.nz/100867495-jameson-triple-triple-1l-40?fbclid=IwAR0wGegop4RYQbyz-YlnBDEuxe3j-MZTnvXapc9GPF7jv7ER_uYb8Qezj6c  https://www.aeliadutyfree.co.nz/100867495-jameson-triple-triple-1l-40   https://www.aeliadutyfree.co.nz/100867495-jameson-triple-triple-1l-40

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Auckland Airport are successful.

Auckland Airport Creative Analysis: 

Auckland Airport placed a Carousel ad in 2019-11-24-2019-12-27, and got 178 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Auckland Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Auckland Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Auckland Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-24-2019-12-27  2019-11-24-2019-12-18  2019-12-09-2019-12-18
During  34 days  25 days 10 days 
Like  178  18  17
Share  11  0  2
Comment  18  4  0

Advertising effectiveness is a direct manifestation of advertising. Auckland Airport ‘s Top 1 ad received 178 likes, 11 shares, 18 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Auckland Airport, helping Auckland Airport to grasp the ad data more clearly.