Top Ads on Auchan

Auchan Background Introduction:

Mi naprakész tájékoztatást nyújtunk. Te kérdezz és mondd el ötleteid, hogyan lehetnénk jobbak a kiszolgálásban, a minőségben és az árakban. Várjuk az építő kritikát, de azt se tartsd titokban, ha valamivel elégedett vagy.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Auchan has been advertising and marketing on Facebook for many years. And Auchan has placed 800 of ads on the Facebook platform in the last month. In the past few years,Auchan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Auchan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Auchan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Auchan.


1.Auchan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Auchan  Auchan  Auchan
Page Categories  Retail Company  Shopping Mall  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Auchan Marketing Objectives Analysis: 

Auchan has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Auchan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Auchan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GARDENSTAR NAPERNYŐ LED VILÁGÍTÁSSAL ⛱️  Centrum Handlowe Auchan Poczesna 8€ offerts sur votre 1ère commande ! 
Ad Copy Text  -  Bądź na bieżąco ze wszystkimi promocjami i wydarzeniami! :)   8€ offerts pour votre 1ère commande Drive ! Gagnez du temps ⏱ et de l'argent avec le code pro...
Link Description  13 990 Ft  Centrum Handlowe Auchan Poczesna to sklepy ponad 60 znanych i wiodących na rynku marek.  Dès 50€ d'achats
Website Link
Text Word Count 216  63  113
Like 10  13  12

Auchan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Auchan Top 1 ads got 10 likes. Auchan uses a sentence with the finishing touch title: “GARDENSTAR NAPERNYŐ LED VILÁGÍTÁSSAL ⛱️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Auchan shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Auchan should continue to optimize the ad content.

3.Auchan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-15-2020-06-20  2020-05-17-2020-06-18  2020-06-05-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Auchan are successful.

Auchan Creative Analysis: 

Auchan placed a Image ad in 2020-06-15-2020-06-20, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Auchan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hungary  Poland  N/A
Language  German  Polish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Auchan has the best conversion in Hungary, and can advertise more in Hungary in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Auchan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-17-2020-06-18  2020-06-05-2020-06-18
During  6 days  33 days 14 days 
Like  10  13  12
Share  1  2  1
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Auchan ‘s Top 1 ad received 10 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Auchan, helping Auchan to grasp the ad data more clearly.