Top Ads on Atlassian
Atlassian Background Introduction:
We're the makers of Jira, Jira Service Desk, Jira Ops, Confluence, Bitbucket, Trello, and many other products for collaboration and product development.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Atlassian has been advertising and marketing on Facebook for many years. And Atlassian has placed 670 of ads on the Facebook platform in the last month. In the past few years,Atlassian has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Atlassian on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Atlassian. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Atlassian.
1.Atlassian Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Atlassian | Atlassian | Atlassian |
| Page Categories | Software Company | Software Company | Software Company |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Atlassian Marketing Objectives Analysis:
Atlassian has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Atlassian best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Atlassian Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Let’s get real about remote work. | Resolve issues faster | It’s not lonely at the top |
| Ad Copy Text | Create, improve, and build from anywhere. | Deliver exceptional service experiences fast. | See how Atlassian stacks up against Gartner’s top 6 enterprise agile capabilities |
| Link Description | Free collaboration tools and guides to help remote teams connect and be more productive. Work from home in Jira, Trello, Confluence and more. | Try a simply powerful, flexible, & collaborative ITSM solution from Atlassian–for free. | Get the report |
| Website Link | www.atlassian.com | ad.doubleclick.net | go.agilecraft.com |
| CTA | LEARN_MORE | SIGN_UP | DOWNLOAD |
| Text Word Count | 41 | 45 | 83 |
| Like | 133 | 28 | 10 |
Atlassian Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Atlassian Top 1 ads got 133 likes. Atlassian uses a sentence with the finishing touch title: “Let’s get real about remote work.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Atlassian shared 41 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Atlassian should continue to optimize the ad content.
3.Atlassian Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-05-05-2020-06-19 | 2020-06-12-2020-06-19 | 2020-05-08-2020-06-19 |
| Landing Page Link | https://www.atlassian.com/remote?utm_source=facebook&utm_medium=paid-social&utm_campaign=P:atlassian%7CO:ppm%7CV:facebook%7CG:us%7CL:en%7CF:aware%7CZ:itdm%7CI:imc-remote-stories-fy20&utm_content=P:atlassian%7CO:ppm%7CV:facebook%7CG:us%7CL:en%7CF:aware%7CT:interest%7CZ:itdm%7CI:imc-remote-stories-fy20%7CA:image%7CD:alld%7CU:productivity_remote-facebook-1200x628-remote-all | https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001771606&ds_e_ca_id=23845091314800682&ds_e_ag_id=23845091314910682&ds_e_ad_id=23845091319120682&ds_e_ca_name=P%3Ajira-service-desk%7CO%3Appm%7CV%3Afacebook%7CL%3Aen%7CF%3Aaware&ds_e_ag_name=P%3Ajira-service-desk%7CO%3Appm%7CV%3Afacebook%7CL%3Aen%7CF%3Aaware%7CG%3Arow%7CT%3Alookalike%7CA%3Aalla%7CD%3Aalld%7CU%3Aeval-1perc&ds_e_ad_name=P%3Ajira-service-desk%7CO%3Appm%7CV%3Afacebook%7CL%3Aen%7CF%3Aaware%7CG%3Arow%7CT%3Alookalike%7CA%3Aalla%7CD%3Aalld%7CU%3Aeval-1perc_newsfeed_agility_fast&ds_sig=OzbOTd-ZSJSGbA&ds_dest_url=https%3A%2F%2Fwww.atlassian.com%2Fsoftware%2Fjira%2Fservice-desk | https://go.agilecraft.com/gartnermq2020?utm_source=facebook&utm_medium=paid-social&utm_campaign=P:jira-align%7CO:clm%7CV:facebook%7CG:allg%7CL:en%7CF:aware%7CT:custom-audience%7CC:wpaper%7CW:ad3%7CH:fy20q4%7CI:ja-gartner-mq-fy20q4%7CY:align%7CE:cloud%7CA:image%7CD:alld&utm_content=ad3&fbclid=IwAR2XpupyB1bkry2I5FQMXLS5_W_IuRBASmfDulYe50F0qgjjDFrHr1twOJA |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Atlassian are successful.
Atlassian Creative Analysis:
Atlassian placed a Image ad in 2020-05-05-2020-06-19, and got 133 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Atlassian Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | United States | Sri Lanka | Bosnia Hercegovina,Romania |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Atlassian has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Atlassian Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-05-2020-06-19 | 2020-06-12-2020-06-19 | 2020-05-08-2020-06-19 |
| During | 46 days | 8 days | 43 days |
| Like | 133 | 28 | 10 |
| Share | 12 | 1 | 2 |
| Comment | 7 | 1 | 0 |
Advertising effectiveness is a direct manifestation of advertising. Atlassian ‘s Top 1 ad received 133 likes, 12 shares, 7 comments in just 46 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Atlassian, helping Atlassian to grasp the ad data more clearly.