Top Ads on Atlas Weekend

Atlas Weekend Background Introduction:

Фестиваль твоего лета! Festival of your summer! Atlas Weekend 2019: 9-14.07 2019 Абонементы/Tickets >

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Atlas Weekend has been advertising and marketing on Facebook for many years. And Atlas Weekend has placed 104 of ads on the Facebook platform in the last month. In the past few years,Atlas Weekend has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Atlas Weekend on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Atlas Weekend. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Atlas Weekend.


1.Atlas Weekend Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Atlas Weekend  Atlas Weekend  Atlas Weekend
Page Categories  Festival  Festival  Festival
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Atlas Weekend Marketing Objectives Analysis: 

Atlas Weekend has been operating in Festival for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Atlas Weekend best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Atlas Weekend Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Atlas Weekend  Atlas Weekend Atlas Weekend 
Ad Copy Text  -  В часи, коли нас звідусіль оточують погані новини, пані...  Вперше в Україні! Dimitri Vegas & Like Mike — хедлайнери Atlas Weekend 20...
Link Description  We can turn back time to the good old days! Twenty One Pilots підтвердили свою участь на Atlas Weekend 2021 та стають першими хедлайнерами фестивалю наступного року Виступ гурту відбудеться також у п’ятницю, 9 липня. Це дзеркальне перенесення з лайнапу Atlas Weekend 2020, а значить — жодних проблем із одноденними квитками! Квитки:  N/A  N/A
Website Link
Text Word Count 548  1102  631
Like 2638  213  50

Atlas Weekend Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Atlas Weekend Top 1 ads got 2638 likes. Atlas Weekend uses a sentence with the finishing touch title: “Atlas Weekend”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Atlas Weekend shared 548 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Atlas Weekend should continue to optimize the ad content.

3.Atlas Weekend Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-08-2020-06-16  2020-04-04-2020-04-04  2020-03-14-2020-03-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Atlas Weekend are successful.

Atlas Weekend Creative Analysis: 

Atlas Weekend placed a Image ad in 2020-06-08-2020-06-16, and got 2638 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Atlas Weekend Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Ukraine  N/A
Language  Ukrainian  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Atlas Weekend has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Atlas Weekend Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-16  2020-04-04-2020-04-04  2020-03-14-2020-03-17
During  9 days  1 days 4 days 
Like  2638  213  50
Share  56  23  1
Comment  60  11  1

Advertising effectiveness is a direct manifestation of advertising. Atlas Weekend ‘s Top 1 ad received 2638 likes, 56 shares, 60 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Atlas Weekend, helping Atlas Weekend to grasp the ad data more clearly.