Top Ads on Atlantis, The Palm

Atlantis, The Palm Background Introduction:

Welcome to the official Facebook page of Atlantis The Palm, Dubai located on the iconic Palm Jumeirah Island. With over 1.4 kilometers of pristine beaches and two stunning swimming pools, Atlantis, The Palm is the perfect beach resort in Dubai.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Atlantis, The Palm has been advertising and marketing on Facebook for many years. And Atlantis, The Palm has placed 63 of ads on the Facebook platform in the last month. In the past few years,Atlantis, The Palm has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Atlantis, The Palm on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Atlantis, The Palm. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Atlantis, The Palm.

BigSpy

1.Atlantis, The Palm Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Atlantis, The Palm  Atlantis, The Palm  Atlantis, The Palm
Page Categories  Beach Resort  Beach Resort  Beach Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Atlantis, The Palm Marketing Objectives Analysis: 

Atlantis, The Palm has been operating in Beach Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Atlantis, The Palm best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Atlantis, The Palm Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get your Aquaventure Tickets starting from AED 119  COUPLES ESCAPE PACKAGE Serving You The Extraordinary 
Ad Copy Text  Get your pulse racing on 30 water slides and attractions, roam through Dubai’s largest aquarium, o...  ❤️Reset with a romantic Couples Escape and get a complimentary room upgrade, 200 AED Resort-wide...  Time to Reignite your taste buds! our culinary rockstars are back and ready to satisfy those craving...
Link Description  N/A  Free room upgrade, 200 AED resort-wide credit, dinner for 2 at Hakkasan and more!  N/A
Website Link  www.atlantis.com  www.atlantis.com  www.atlantis.com
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 301  259  106
Like 399  203  1259

Atlantis, The Palm Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Atlantis, The Palm Top 1 ads got 399 likes. Atlantis, The Palm uses a sentence with the finishing touch title: “Get your Aquaventure Tickets starting from AED 119 ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Atlantis, The Palm shared 301 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Atlantis, The Palm should continue to optimize the ad content.

3.Atlantis, The Palm Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-19  2020-06-10-2020-06-19  2020-06-02-2020-06-19
Landing Page Link  https://www.atlantis.com/dubai/atlantis-aquaventure?utm_source=facebook&utm_medium=socialmedia&utm_campaign=reopening  https://www.atlantis.com/dubai/reservations/couples-package/book-now?utm_source=facebook&utm_medium=socialmedia&utm_campaign=couplesescape   https://www.atlantis.com/dubai/restaurants?utm_source=facebook&utm_medium=socialmedia&utm_content=fnbbrandvideo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Atlantis, The Palm are successful.

Atlantis, The Palm Creative Analysis: 

Atlantis, The Palm placed a Video ad in 2020-06-16-2020-06-19, and got 399 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Atlantis, The Palm Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  United Arab Emirates  Egypt,United Arab Emirates
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Atlantis, The Palm has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Atlantis, The Palm Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-10-2020-06-19  2020-06-02-2020-06-19
During  4 days  10 days 18 days 
Like  399  203  1259
Share  55  10  52
Comment  74  35  10

Advertising effectiveness is a direct manifestation of advertising. Atlantis, The Palm ‘s Top 1 ad received 399 likes, 55 shares, 74 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Atlantis, The Palm, helping Atlantis, The Palm to grasp the ad data more clearly.