Top Ads on Atlantic Re:think

Atlantic Re:think Background Introduction:

The Atlantic's creative marketing group. The editorial staffs of The Atlantic have no role in the creation of this content.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Atlantic Re:think has been advertising and marketing on Facebook for many years. And Atlantic Re:think has placed 66 of ads on the Facebook platform in the last month. In the past few years,Atlantic Re:think has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Atlantic Re:think on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Atlantic Re:think. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Atlantic Re:think.

BigSpy

1.Atlantic Re:think Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Atlantic Re:think  Atlantic Re:think  Atlantic Re:think
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Atlantic Re:think Marketing Objectives Analysis: 

Atlantic Re:think has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Atlantic Re:think best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Atlantic Re:think Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  What Does Reducing Carbon Emissions Actually Look Like?  The Tech-Talent Pipeline to Lower Carbon Emissions The Tech-Talent Pipeline to Lower Carbon Emissions 
Ad Copy Text  no setting  no setting  no setting
Link Description  Bringing heat, light, and mobility to two billion additional people worldwide by 2040 – the projected increase in global population. Leading the world in natural gas and oil production. Reducing emissions to the lowest level in a generation. This is the work facing the modern natural gas and oil i...  Sponsor: API  Sponsor: API
Website Link  www.theatlantic.com  www.theatlantic.com  www.theatlantic.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Atlantic Re:think Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Atlantic Re:think Top 1 ads got 0 likes. Atlantic Re:think uses a sentence with the finishing touch title: “What Does Reducing Carbon Emissions Actually Look Like?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Atlantic Re:think shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Atlantic Re:think should continue to optimize the ad content.

3.Atlantic Re:think Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-15-2020-04-28  2019-03-15-2020-04-28  2019-03-15-2020-04-28
Landing Page Link  https://www.theatlantic.com/sponsored/api-2019/rising-top/3034/?utm_source=FB_P_3034_1&sr_source=facebook&sr_lift=true  https://www.theatlantic.com/sponsored/api-2019/rising-top/3034/?utm_source=FB_P_3034_1&sr_source=facebook&sr_lift=true   https://www.theatlantic.com/sponsored/api-2019/rising-top/3034/?utm_source=FB_P_3034_1&sr_source=facebook&sr_lift=true

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Atlantic Re:think are successful.

Atlantic Re:think Creative Analysis: 

Atlantic Re:think placed a Image ad in 2019-03-15-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Atlantic Re:think Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Atlantic Re:think has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Atlantic Re:think Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-15-2020-04-28  2019-03-15-2020-04-28  2019-03-15-2020-04-28
During  411 days  411 days 411 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Atlantic Re:think ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 411 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Atlantic Re:think, helping Atlantic Re:think to grasp the ad data more clearly.