Top Ads on Athens Voice (official)

Athens Voice (official) Background Introduction:

Η Φωνή της Αθήνας www.athensvoice.gr www.twitter.com/AthensVoice www.bestofathens.gr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Athens Voice (official) has been advertising and marketing on Facebook for many years. And Athens Voice (official) has placed 137 of ads on the Facebook platform in the last month. In the past few years,Athens Voice (official) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Athens Voice (official) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Athens Voice (official). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Athens Voice (official).

BigSpy

1.Athens Voice (official) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Athens Voice (official)  Athens Voice (official)  Athens Voice (official)
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Athens Voice (official) Marketing Objectives Analysis: 

Athens Voice (official) has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Athens Voice (official) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Athens Voice (official) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  90 χρόνια παιδί: Αυτή είναι η ιστορία της Fisher-Price  Sinuset: Κομψότητα και ευελιξία για την προστασία της αναπνοής μας Μπέκαμ: Χωρίζουν για λίγο Ντέιβιντ και Βικτόρια 
Ad Copy Text  Μάθετε την ιστορία και δείτε σπάνιο φωτογραφικό υλικό ...  -  Τι συμβαίνει με το διάσημο ζευγάρι.
Link Description  Από τη δεκαετία του 1930 και ένα χωριό της Νέας Υόρκης μέχρι το 2020 και τις φιλανθρωπίες για την αντιμετώπιση του COVID: Αυτή είναι η ιστορία της Fisher Price  Νέα τεχνολογία για την προστασία της αναπνοής από ιούς και αλλεργίες, με το ρινικό φίλτρο Sinuset  Θα μείνουν χώρια Ντέιβιντ και Βικτόρια Μπέκαμ λόγω επαγγελματικών υποχρεώσεων.
Website Link  www.athensvoice.gr  athensvoice.gr  www.athensvoice.gr
CTA      
Text Word Count 265  120  64
Like 50  17  38

Athens Voice (official) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Athens Voice (official) Top 1 ads got 50 likes. Athens Voice (official) uses a sentence with the finishing touch title: “90 χρόνια παιδί: Αυτή είναι η ιστορία της Fisher-Price”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Athens Voice (official) shared 265 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Athens Voice (official) should continue to optimize the ad content.

3.Athens Voice (official) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-15-2020-06-17  2020-06-11-2020-06-13
Landing Page Link  https://www.athensvoice.gr/world/656503_90-hronia-paidi-ayti-einai-i-istoria-tis-fisher-price?fbclid=IwAR0wJiaGXBZ0gOfgnwLBGZsdYl4LeImz7tbS0SW0Ht1bBwrzedeEnI6Jx1w  https://www.athensvoice.gr/advertorial/652893_sinusetr-kompsotita-kai-eyelixia-gia-tin-prostasia-tis-anapnois-mas?fbclid=IwAR2yrpiNyM6_ugCXiCfS8U2PbOXGWZ0POtG14gN5wWOSwu8k5o4YDb0GCmA   https://www.athensvoice.gr/viral/showbiz/655007_mpekam-horizoyn-gia-ligo-nteivint-kai-viktoria

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Athens Voice (official) are successful.

Athens Voice (official) Creative Analysis: 

Athens Voice (official) placed a Image ad in 2020-06-18-2020-06-20, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Athens Voice (official) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Athens Voice (official) has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Athens Voice (official) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-15-2020-06-17  2020-06-11-2020-06-13
During  3 days  3 days 3 days 
Like  50  17  38
Share  7  1  1
Comment  0  0  7

Advertising effectiveness is a direct manifestation of advertising. Athens Voice (official) ‘s Top 1 ad received 50 likes, 7 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Athens Voice (official), helping Athens Voice (official) to grasp the ad data more clearly.