Top Ads on Association for Talent Development - ATD

Association for Talent Development - ATD Background Introduction:

ATD's vision: Create a world that works better. ATD's mission: Empower professionals to develop talent in the workplace.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Association for Talent Development - ATD has been advertising and marketing on Facebook for many years. And Association for Talent Development - ATD has placed 48 of ads on the Facebook platform in the last month. In the past few years,Association for Talent Development - ATD has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Association for Talent Development - ATD on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Association for Talent Development - ATD. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Association for Talent Development - ATD.

BigSpy

1.Association for Talent Development - ATD Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Association for Talent Development - ATD  Association for Talent Development - ATD  Association for Talent Development - ATD
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Association for Talent Development - ATD Marketing Objectives Analysis: 

Association for Talent Development - ATD has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Association for Talent Development - ATD best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Association for Talent Development - ATD Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meet four APTD certified professionals  Sale Extended - Renew by Jun 8 for 3 Month Bonus Renew by May 26 for 3 Months Bonus 
Ad Copy Text  Meet four APTD certified professionals and learn about their experience! The APTD is ATD's newest ce...  Now more than ever: Work smarter, not harder. Renew your ATD membership by Jun 8 and get 15 months o...  Now more than ever: Work smarter, not harder. Renew your ATD membership by May 26 and get 15 months ...
Link Description  N/A  Keep ATD as your trusted partner!  Keep ATD as your trusted partner!
Website Link  content.td.org  content.td.org  content.td.org
CTA  LEARN_MORE  GET_OFFER  GET_OFFER
Text Word Count 188  133  134
Like 637  5  12

Association for Talent Development - ATD Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Association for Talent Development - ATD Top 1 ads got 637 likes. Association for Talent Development - ATD uses a sentence with the finishing touch title: “Meet four APTD certified professionals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Association for Talent Development - ATD shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Association for Talent Development - ATD should continue to optimize the ad content.

3.Association for Talent Development - ATD Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2018-04-23-2020-06-20  2020-05-27-2020-05-29  2020-05-13-2020-05-14
Landing Page Link  https://content.td.org/r/30189  https://www.td.org/15monthmembership?cm_mmc=facebook-_-paid-_-undefined-_-MBR-ACQ-15For12-Q22020-Paid-FacebookRetargeting-MBR-15For12-RET-Retargeting-Get3MonthsFree-17354&utm_source=facebook&utm_medium=paid&utm_campaign=MBR-ACQ-15For12-Q22020-Paid-FacebookRetargeting-MBR-15For12-RET-Retargeting-Get3MonthsFree-17354   https://www.td.org/15monthmembership?cm_mmc=facebook-_-paid-_-undefined-_-MBR-ACQ-15For12-Q22020-Paid-FacebookRetargeting-MBR-15For12-RET-Retargeting-15For12-17353&utm_source=facebook&utm_medium=paid&utm_campaign=MBR-ACQ-15For12-Q22020-Paid-FacebookRetargeting-MBR-15For12-RET-Retargeting-15For12-17353

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Association for Talent Development - ATD are successful.

Association for Talent Development - ATD Creative Analysis: 

Association for Talent Development - ATD placed a Video ad in 2018-04-23-2020-06-20, and got 637 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Association for Talent Development - ATD Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Association for Talent Development - ATD has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Association for Talent Development - ATD Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-04-23-2020-06-20  2020-05-27-2020-05-29  2020-05-13-2020-05-14
During  790 days  3 days 2 days 
Like  637  5  12
Share  53  0  1
Comment  28  0  0

Advertising effectiveness is a direct manifestation of advertising. Association for Talent Development - ATD ‘s Top 1 ad received 637 likes, 53 shares, 28 comments in just 790 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Association for Talent Development - ATD, helping Association for Talent Development - ATD to grasp the ad data more clearly.