Top Ads on Assiniboine Park & Zoo

Assiniboine Park & Zoo Background Introduction:

Centrally located in Winnipeg, Manitoba, Assiniboine Park is home to the Assiniboine Park Zoo and is one of Winnipeg's most cherished community assets.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Assiniboine Park & Zoo has been advertising and marketing on Facebook for many years. And Assiniboine Park & Zoo has placed 21 of ads on the Facebook platform in the last month. In the past few years,Assiniboine Park & Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Assiniboine Park & Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Assiniboine Park & Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Assiniboine Park & Zoo.

BigSpy

1.Assiniboine Park & Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Assiniboine Park & Zoo  Assiniboine Park & Zoo  Assiniboine Park & Zoo
Page Categories  Park  Park  Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Assiniboine Park & Zoo Marketing Objectives Analysis: 

Assiniboine Park & Zoo has been operating in Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Assiniboine Park & Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Assiniboine Park & Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Summer Music Series at the Lyric Theatre  Assiniboine Park & Zoo Earth Day Weekend at the Zoo 
Ad Copy Text  Enjoy our summer-long lineup of free musical performances live at the Lyric Theatre in Assiniboine P...  Welcome your guests to an evening they won’t forget at the most unique venue in the city. Enjoy a ...  Become an environmental superhero! Learn about conservation and what you can do at home, at school, ...
Link Description  The annual Summer Entertainment Series at Assiniboine Park offers more than 30 free concerts and events June through August at the Lyric Theatre and Leo Mol Sculpture Garden, as well as a variety of art exhibitions at Park venues.    Causes · 150 people
Website Link  www.assiniboinepark.ca  www.assiniboinepark.ca  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  EVENT_RSVP
Text Word Count 104  307  239
Like 596  2  5

Assiniboine Park & Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Assiniboine Park & Zoo Top 1 ads got 596 likes. Assiniboine Park & Zoo uses a sentence with the finishing touch title: “Summer Music Series at the Lyric Theatre”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Assiniboine Park & Zoo shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Assiniboine Park & Zoo should continue to optimize the ad content.

3.Assiniboine Park & Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-07-22-2019-08-20  2019-02-28-2019-04-19  2019-04-15-2019-04-19
Landing Page Link  https://www.assiniboinepark.ca/park-landing/home/plan-your-visit/summer-entertainment-series  https://www.assiniboinepark.ca/park-landing/home/book-an-event/corporate   https://www.facebook.com/214766755206810/posts/2656393847710743/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Assiniboine Park & Zoo are successful.

Assiniboine Park & Zoo Creative Analysis: 

Assiniboine Park & Zoo placed a Image ad in 2019-07-22-2019-08-20, and got 596 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Assiniboine Park & Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Assiniboine Park & Zoo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Assiniboine Park & Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-07-22-2019-08-20  2019-02-28-2019-04-19  2019-04-15-2019-04-19
During  30 days  51 days 5 days 
Like  596  2  5
Share  122  1  0
Comment  23  0  0

Advertising effectiveness is a direct manifestation of advertising. Assiniboine Park & Zoo ‘s Top 1 ad received 596 likes, 122 shares, 23 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Assiniboine Park & Zoo, helping Assiniboine Park & Zoo to grasp the ad data more clearly.