Top Ads on Asphalte

Asphalte Background Introduction:

Pour en savoir plus c'est ici : https://asphalte-paris.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Asphalte has been advertising and marketing on Facebook for many years. And Asphalte has placed 120 of ads on the Facebook platform in the last month. In the past few years,Asphalte has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Asphalte on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Asphalte. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Asphalte.

BigSpy

1.Asphalte Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Asphalte  Asphalte  Asphalte
Page Categories  Website  Website  Home Improvement
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  woocommerce

Asphalte Marketing Objectives Analysis: 

Asphalte has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Asphalte best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Asphalte Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Le Sweatshirt - 59€ au lieu de 79€  Le Sweatshirt - 59€ au lieu de 79€ Estimation Gratuite! Appelez-Nous: 
Ad Copy Text  Mardi à 10h, le Sweatshirt débarque en préco. Si vous ne voulez pas le rater, il faut s'inscrire ...  On y a mis tous nos efforts pour votre confort.  no setting
Link Description  N/A  N/A  Asphalte et Scellant Sur La Rive Nord de Montreal.
Website Link  asphalte.com  asphalte.com  lazone-asphalte.com
CTA  SIGN_UP  SHOP_NOW  CALL_NOW
Text Word Count 104  47  0
Like 1  12  0

Asphalte Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Asphalte Top 1 ads got 1 likes. Asphalte uses a sentence with the finishing touch title: “Le Sweatshirt - 59€ au lieu de 79€”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Asphalte shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Asphalte should continue to optimize the ad content.

3.Asphalte Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-11-2020-06-18  2020-06-12-2020-06-17  2020-05-20-2020-06-16
Landing Page Link  https://asphalte.com/products/le-sweatshirt?utm_source=facebook&utm_medium=cpc&utm_campaign=lesweatshirt_acquisition  https://asphalte.com/products/le-sweatshirt?utm_source=facebook&utm_medium=cpc&utm_campaign=lesweatshirt_acquisition&fbclid=IwAR064D4O7EV1PFB9ijd2eQsd5n3NvNs1_2nYJnePZw2-MP_T103J2wrcmbY   https://lazone-asphalte.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Asphalte are successful.

Asphalte Creative Analysis: 

Asphalte placed a Video ad in 2020-06-11-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Asphalte Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Canada
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Asphalte has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Asphalte Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-12-2020-06-17  2020-05-20-2020-06-16
During  8 days  6 days 28 days 
Like  1  12  0
Share  1  3  0
Comment  1  2  0

Advertising effectiveness is a direct manifestation of advertising. Asphalte ‘s Top 1 ad received 1 likes, 1 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Asphalte, helping Asphalte to grasp the ad data more clearly.