Top Ads on Asian Paints

Asian Paints Background Introduction:

At Asian Paints, we aspire to partner with our consumers in their journey for a beautiful home and help them give expression to their creativity. Call on our Toll-free number for further assistance: 1800 - 209 - 5678

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Asian Paints has been advertising and marketing on Facebook for many years. And Asian Paints has placed 68 of ads on the Facebook platform in the last month. In the past few years,Asian Paints has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Asian Paints on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Asian Paints. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Asian Paints.

BigSpy

1.Asian Paints Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Asian Paints  Asian Paints  Asian Paints
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Asian Paints Marketing Objectives Analysis: 

Asian Paints has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Asian Paints best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Asian Paints Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Asian Paints Safe Painting Service  Asian Paints Safe Painting Service Asian Paints Safe Painting Service 
Ad Copy Text  The nosy Makhijas are in for a surprise when they see their neighbors, the Sukhejas painting their h...  The nosy Makhijas are in for a surprise when they see their neighbors, the Sukhejas painting their h...  The nosy Makhijas are in for a surprise when they see their neighbors, the Sukhejas painting their h...
Link Description  N/A  N/A  N/A
Website Link  www.asianpaints.com  www.asianpaints.com  www.asianpaints.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 420  420  420
Like 302  6027  8106

Asian Paints Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Asian Paints Top 1 ads got 302 likes. Asian Paints uses a sentence with the finishing touch title: “Asian Paints Safe Painting Service”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Asian Paints shared 420 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Asian Paints should continue to optimize the ad content.

3.Asian Paints Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-18  2020-06-03-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://www.asianpaints.com/campaign/asian-paints-safe-painting-service/index.html?cid=SM_FN_DM_A&utm_source=Facebook&utm_medium=cpv&utm_campaign=safe_painting&utm_content=video&utm_term=bengali_10sec  https://www.asianpaints.com/campaign/asian-paints-safe-painting-service/index.html?cid=SM_FN_DM_A&utm_source=Facebook&utm_medium=cpv&utm_campaign=safe_painting&utm_content=video&utm_term=bengali_25sec   https://www.asianpaints.com/campaign/asian-paints-safe-painting-service/index.html?cid=SM_FN_DM_A&utm_source=Facebook&utm_medium=cpv&utm_campaign=safe_painting&utm_content=video&utm_term=hindi_15sec

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Asian Paints are successful.

Asian Paints Creative Analysis: 

Asian Paints placed a Video ad in 2020-06-03-2020-06-18, and got 302 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Asian Paints Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Asian Paints has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Asian Paints Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-03-2020-06-18  2020-06-03-2020-06-18
During  16 days  16 days 16 days 
Like  302  6027  8106
Share  22  200  167
Comment  6  29  28

Advertising effectiveness is a direct manifestation of advertising. Asian Paints ‘s Top 1 ad received 302 likes, 22 shares, 6 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Asian Paints, helping Asian Paints to grasp the ad data more clearly.