Top Ads on Ashford University

Ashford University Background Introduction:

Ashford University is an Accredited Online University offering Associate, Bachelor’s, Master’s, and Doctoral Degrees.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ashford University has been advertising and marketing on Facebook for many years. And Ashford University has placed 81 of ads on the Facebook platform in the last month. In the past few years,Ashford University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ashford University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ashford University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ashford University.

BigSpy

1.Ashford University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ashford University  Ashford University  Ashford University
Page Categories  Website  College & University  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ashford University Marketing Objectives Analysis: 

Ashford University has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ashford University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ashford University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Earn Your BA In Psychology  Classes Starting Soon. Earn Your BA In Applied Behavioral Science 
Ad Copy Text  We're looking for motivated people to take online Psychology classes. Now is the perfect time to ea...  Be tenacious this summer with Ashford. 5-6 week courses. 24/7 access to your classroom. Apply today.  We're looking for motivated people to take online applied behavioral science classes. Now is the pe...
Link Description  Sign up takes less time than you think...  Apply at no cost.  Sign up takes less time than you think...
Website Link  discover.ashford.edu  discover.ashford.edu  discover.ashford.edu
CTA    LEARN_MORE  
Text Word Count 156  100  172
Like 36  77  22

Ashford University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ashford University Top 1 ads got 36 likes. Ashford University uses a sentence with the finishing touch title: “Earn Your BA In Psychology”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ashford University shared 156 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ashford University should continue to optimize the ad content.

3.Ashford University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-09-2020-06-18  2020-06-15-2020-06-17
Landing Page Link  https://discover.ashford.edu/degree/ba-psychology-2?sourceid=20LOCCYG&Affiliateid=LOCCYG&utm_campaign=LOCCYG&utm_source=CYGNUS&utm_medium=Display&c3ch=Partner+Display&c3nid=Cygnus-facebook&subid=%7B%7Bad.name%7D%7D  https://discover.ashford.edu/summer-social/?sourceID=17BPNMDRC&affiliateID=FB_Paid_June_2020_Q2_Pros&utm_source=facebook&utm_medium=paidsocial&utm_campaign=June_pixel_lookalike_six_percent&utm_content=summer_school_no_text_on_image_learnmore_June_new_LP   https://discover.ashford.edu/degree/ba-applied-behavioral-science-2?sourceid=20LOCCYG&Affiliateid=LOCCYG&utm_campaign=LOCCYG&utm_source=CYGNUS&utm_medium=Display&c3ch=Partner+Display&c3nid=Cygnus-facebook&subid=%7B%7Bad.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ashford University are successful.

Ashford University Creative Analysis: 

Ashford University placed a Image ad in 2020-06-15-2020-06-18, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ashford University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Canada,United States  Israel
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ashford University has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ashford University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-09-2020-06-18  2020-06-15-2020-06-17
During  4 days  10 days 3 days 
Like  36  77  22
Share  5  4  2
Comment  5  3  5

Advertising effectiveness is a direct manifestation of advertising. Ashford University ‘s Top 1 ad received 36 likes, 5 shares, 5 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ashford University, helping Ashford University to grasp the ad data more clearly.