Top Ads on Asda

Asda Background Introduction:

Welcome to the Asda Facebook page. Like us to see news about the latest products and offers – and to read stories about our customers and colleagues.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Asda has been advertising and marketing on Facebook for many years. And Asda has placed 211 of ads on the Facebook platform in the last month. In the past few years,Asda has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Asda on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Asda. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Asda.

BigSpy

1.Asda Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Asda  Asda  Asda
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Asda Marketing Objectives Analysis: 

Asda has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Asda best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Asda Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Adam and Teddy’s Father's Day challenge ✅  The Deal Depot Asda – Now Open Longer 
Ad Copy Text  We’re joining forces with Adam Thomas and his son Teddy for some Father’s Day fun Join us over ...  Say hi, hello and how you doing to The Deal Depot - the brilliant new way to shop in Bristol.  Our stores are now open for longer to allow you more time to shop with us, your local store is open ...
Link Description  Father's Day at George  N/A  Open 7am - 11pm
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 269  93  295
Like 8257  49  498

Asda Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Asda Top 1 ads got 8257 likes. Asda uses a sentence with the finishing touch title: “Adam and Teddy’s Father's Day challenge ✅”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Asda shared 269 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Asda should continue to optimize the ad content.

3.Asda Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-18  2020-06-12-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://direct.asda.com/george/mens-clothing/D2,default,sc.html?cm_sp=Desktop-_-grg_FathersDay-_-InstagramP-_-George-_-200611Link05FathersDay?utm_campaign=GEO007&utm_source=facebook&utm_medium=social&cmpid=soc-_-ad-corp-_-george-_-facebook-_-george-father's-day&dclid=CK718tL5i-oCFaQCrQYdQpAAcA  https://ad.doubleclick.net/ddm/trackclk/N401804.2513118ADAPTLY-FACEBOOK/B24185369.273935484;dc_trk_aid=468231668;dc_trk_cid=132558237;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua?fbclid=IwAR2EZQWrfAjMmuu8vmeaxxq2GfUY5Det6guonw4ONLJg3xGzumeV_MKkKKk   https://storelocator.asda.com/?utm_campaign=GRO007&utm_source=facebook&utm_medium=social&cmpid=soc-_-ghs-corp-_-national-_-facebook-_-national-may-june&dclid=CK6-vaqY-OkCFQkR-QAduogBng

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Asda are successful.

Asda Creative Analysis: 

Asda placed a Video ad in 2020-06-12-2020-06-18, and got 8257 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Asda Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  Romania,Spain
Language  English  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Asda has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Asda Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-12-2020-06-18  2020-06-09-2020-06-18
During  7 days  7 days 10 days 
Like  8257  49  498
Share  210  5  110
Comment  185  7  74

Advertising effectiveness is a direct manifestation of advertising. Asda ‘s Top 1 ad received 8257 likes, 210 shares, 185 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Asda, helping Asda to grasp the ad data more clearly.