Top Ads on Artsy
Artsy Background Introduction:
Bringing the art world online.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Artsy has been advertising and marketing on Facebook for many years. And Artsy has placed 211 of ads on the Facebook platform in the last month. In the past few years,Artsy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Artsy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Artsy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Artsy.
1.Artsy Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Artsy | Artsy | Artsy |
| Page Categories | Arts & Humanities Website | Arts & Humanities Website | Art School |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Artsy Marketing Objectives Analysis:
Artsy has been operating in Arts & Humanities Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Artsy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Artsy Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Determining the Best Time to Sell Art from Your Collection | The Art World in Your Pocket | Artsy Rose Academy |
| Ad Copy Text | Determining the Best Time to Sell Art from Your Collection | With more than 1 million artworks by over 100,000 artists, Artsy for iOS puts the art world in your ... | Summer has arrived! This is our 6th year of Summer Camps in the OKC metro area. We LOVE our repeat c... |
| Link Description | Determining the Best Time to Sell Art from Your Collection | N/A | N/A |
| Website Link | www.artsy.net | itunes.apple.com | www.artsyrose.com |
| CTA | LEARN_MORE | INSTALL_MOBILE_APP | SIGN_UP |
| Text Word Count | 58 | 123 | 198 |
| Like | 451 | 213 | 12 |
Artsy Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Artsy Top 1 ads got 451 likes. Artsy uses a sentence with the finishing touch title: “Determining the Best Time to Sell Art from Your Collection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Artsy shared 58 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Artsy should continue to optimize the ad content.
3.Artsy Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Video | Carousel |
| Ad Time | 2020-05-05-2020-06-18 | 2020-06-12-2020-06-18 | 2020-06-09-2020-06-18 |
| Landing Page Link | https://www.artsy.net/article/artsy-editorial-determining-best-time-sell-art-collection?m-id=ca14&utm_medium=p-social&utm_source=facebook&utm_campaign=b2c-user-acq-best-time-to-sell-art | http://itunes.apple.com/app/id703796080 | https://www.artsyrose.com/camps/ |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Artsy are successful.
Artsy Creative Analysis:
Artsy placed a Image ad in 2020-05-05-2020-06-18, and got 451 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Artsy Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Croatia | Algeria,Egypt | Canada,Malaysia,Colombia... |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Artsy has the best conversion in Croatia, and can advertise more in Croatia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Artsy Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-05-2020-06-18 | 2020-06-12-2020-06-18 | 2020-06-09-2020-06-18 |
| During | 45 days | 7 days | 10 days |
| Like | 451 | 213 | 12 |
| Share | 35 | 24 | 1 |
| Comment | 10 | 2 | 0 |
Advertising effectiveness is a direct manifestation of advertising. Artsy ‘s Top 1 ad received 451 likes, 35 shares, 10 comments in just 45 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Artsy, helping Artsy to grasp the ad data more clearly.