Top Ads on Arts Centre Melbourne

Arts Centre Melbourne Background Introduction:

We bring people together for magnificent experiences. #togetherexperiences Our venues include Hamer Hall, Sidney Myer Music Bowl and the Theatres Building. Our Performing Arts Collection is Australia's biggest!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Arts Centre Melbourne has been advertising and marketing on Facebook for many years. And Arts Centre Melbourne has placed 63 of ads on the Facebook platform in the last month. In the past few years,Arts Centre Melbourne has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Arts Centre Melbourne on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Arts Centre Melbourne. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Arts Centre Melbourne.

BigSpy

1.Arts Centre Melbourne Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Arts Centre Melbourne  Arts Centre Melbourne  Arts Centre Melbourne
Page Categories  Movie  Performance Art  Performance Art
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Arts Centre Melbourne Marketing Objectives Analysis: 

Arts Centre Melbourne has been operating in Movie for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Arts Centre Melbourne best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Arts Centre Melbourne Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Seats Released: BOOK NOW!  Alan Brough's new stage show for families! Arts Centre Melbourne 
Ad Copy Text  NEW TICKETS RELEASED!! Due to popular demand, we have just released additional seats to our March 1s...  A rampaging musical comedy for kids! Fill your school holidays with live music, laughs and evil gran...  We bring people together to share remarkable experiences. See the latest in your feed.
Link Description  Experience the genre-defining film Suspiria (1977) with an all-new score. Performed live by musicians from King Gizzard and the Lizard Wizard, Fia Fiell, Leah Senior, Bullant, Cold Hands Warm Heart and the Melbourne Chamber Choir.  28 March - 5 April  We bring people together for magnificent experiences. #togetherexperiences Our venues include Hamer Hall, Sidney Myer Music Bowl and the Theatres Building. Our Performing Arts Collection is Australia's biggest!
Website Link  www.artscentremelbourne.com.au  www.artscentremelbourne.com.au  www.facebook.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LIKE_PAGE
Text Word Count 211  105  86
Like 12  13  201

Arts Centre Melbourne Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Arts Centre Melbourne Top 1 ads got 12 likes. Arts Centre Melbourne uses a sentence with the finishing touch title: “New Seats Released: BOOK NOW!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Arts Centre Melbourne shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Arts Centre Melbourne should continue to optimize the ad content.

3.Arts Centre Melbourne Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-02-24-2020-02-24  2020-02-24-2020-02-24  2019-06-02-2019-12-17
Landing Page Link  https://www.artscentremelbourne.com.au/whats-on/2020/contemporary-music/hear-my-eyes-suspiria?findtickets=trure  https://www.artscentremelbourne.com.au/whats-on/2020/kids-and-families/charlie-and-the-war-against-the-grannies?fbclid=IwAR0_baVIgpBEqhnwNBKKW1dYWF4pGVQUehLV_6SxVnrrDMyBtMp2JYv5ZOc   https://www.facebook.com/artscentremelbourne/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Arts Centre Melbourne are successful.

Arts Centre Melbourne Creative Analysis: 

Arts Centre Melbourne placed a Image ad in 2020-02-24-2020-02-24, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Arts Centre Melbourne Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Arts Centre Melbourne has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Arts Centre Melbourne Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-02-24  2020-02-24-2020-02-24  2019-06-02-2019-12-17
During  1 days  1 days 199 days 
Like  12  13  201
Share  1  2  0
Comment  3  0  1

Advertising effectiveness is a direct manifestation of advertising. Arts Centre Melbourne ‘s Top 1 ad received 12 likes, 1 shares, 3 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Arts Centre Melbourne, helping Arts Centre Melbourne to grasp the ad data more clearly.