Top Ads on ArtScience Museum

ArtScience Museum Background Introduction:

We're the world’s first ArtScience museum. We explore the intersection of art, science and technology that sits at the heart of our future world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ArtScience Museum has been advertising and marketing on Facebook for many years. And ArtScience Museum has placed 14 of ads on the Facebook platform in the last month. In the past few years,ArtScience Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ArtScience Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ArtScience Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ArtScience Museum.

BigSpy

1.ArtScience Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ArtScience Museum  ArtScience Museum  ArtScience Museum
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ArtScience Museum Marketing Objectives Analysis: 

ArtScience Museum has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ArtScience Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ArtScience Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ArtScience Late at Home with Tim De Cotta  ArtScience Museum ArtScience Museum 
Ad Copy Text  Join Tim De Cotta in the next ArtScience Late at Home at 10am as he premieres his new release Transi...  How will the future be like? Catch prominent thought leaders and future thinkers in Feeling the Futu...  Join us this March school holidays as we explore new worlds with our specially curated tours and dro...
Link Description  ‏אמנות‏ · ‏285‏ אנשים  N/A  N/A
Website Link  www.facebook.com  www.marinabaysands.com  www.marinabaysands.com
CTA  EVENT_RSVP  LEARN_MORE  LEARN_MORE
Text Word Count 285  301  115
Like 83  6  2

ArtScience Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ArtScience Museum Top 1 ads got 83 likes. ArtScience Museum uses a sentence with the finishing touch title: “ArtScience Late at Home with Tim De Cotta”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ArtScience Museum shared 285 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ArtScience Museum should continue to optimize the ad content.

3.ArtScience Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-11-2020-06-15  2020-05-12-2020-05-22  2020-03-17-2020-03-17
Landing Page Link  https://www.facebook.com/events/2639673409622804/  https://www.marinabaysands.com/museum/events/talks-feeling-the-future.html?&utm_source=Facebook&utm_medium=Social-media&utm_campaign=OMD_XR_ASM_Programmes20_PT_SG_EN_&utm_content=CAR_FEELFUTURE_1X1&utm_term=Generic   https://www.marinabaysands.com/museum/events/march-holiday-specials.html?utm_source=Facebook&utm_medium=Social-media&utm_campaign=OMD_XR_ASM_Programmes20_PT_SG_EN_&utm_content=CAR_MARHOLS_1x1&utm_term=Generic

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ArtScience Museum are successful.

ArtScience Museum Creative Analysis: 

ArtScience Museum placed a Image ad in 2020-06-11-2020-06-15, and got 83 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ArtScience Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Singapore  N/A
Language  N/A  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ArtScience Museum has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ArtScience Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-15  2020-05-12-2020-05-22  2020-03-17-2020-03-17
During  5 days  11 days 1 days 
Like  83  6  2
Share  0  1  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. ArtScience Museum ‘s Top 1 ad received 83 likes, 0 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ArtScience Museum, helping ArtScience Museum to grasp the ad data more clearly.