Top Ads on ArtNight

ArtNight Background Introduction:

ArtNights sind kreative Erlebnisse in Bars und Restaurants! ArtNights are creative and social events in restaurants and bars near you!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ArtNight has been advertising and marketing on Facebook for many years. And ArtNight has placed 123 of ads on the Facebook platform in the last month. In the past few years,ArtNight has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ArtNight on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ArtNight. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ArtNight.

BigSpy

1.ArtNight Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ArtNight  ArtNight  ArtNight
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ArtNight Marketing Objectives Analysis: 

ArtNight has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ArtNight best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ArtNight Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Du suchst einen kreativen Job? Wir suchen Dich!  Werde Handlettering Künstler*In bei ArtNight! Du suchst einen kreativen Job? Wir suchen Dich! 
Ad Copy Text  Du bist kreativ und hast Spaß daran Leuten etwas beizubringen? ????‍???? ???? Dann bist du bei u...  Wir suchen momentan ganz dringend Handlettering Künstler*Innen! ✍️✍️ Also wenn Du Spaß da...  Du bist kreativ und hast Spaß daran Leuten etwas beizubringen? ‍ Dann bist du bei uns genau ric...
Link Description  Werde jetzt Künstler*In bei ArtNight!  Mach Deine Kreativität zum Job und begeistere als ArtNight Handlettering Künstler*in!  Werde jetzt Künstler*In bei ArtNight!
Website Link  my.artnight.com  my.artnight.com  my.artnight.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 269  511  503
Like 358  41  1062

ArtNight Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ArtNight Top 1 ads got 358 likes. ArtNight uses a sentence with the finishing touch title: “Du suchst einen kreativen Job? Wir suchen Dich!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ArtNight shared 269 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ArtNight should continue to optimize the ad content.

3.ArtNight Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-03-22-2020-04-06  2020-03-28-2020-04-01  2020-03-26-2020-04-01
Landing Page Link  https://my.artnight.com/kuenstler-werden/  https://my.artnight.com/handlettering-kuenstler/   https://my.artnight.com/kuenstler-werden/?utm_source=facebook&utm_medium=cpc&placement=Facebook_Mobile_Feed&campaign_name=23844091512730729&adset_name=23844091517630729&ad_name=23844310887800729

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ArtNight are successful.

ArtNight Creative Analysis: 

ArtNight placed a Video ad in 2020-03-22-2020-04-06, and got 358 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ArtNight Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Germany,Poland  Spain,Austria,Iraq
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ArtNight has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ArtNight Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-22-2020-04-06  2020-03-28-2020-04-01  2020-03-26-2020-04-01
During  16 days  5 days 7 days 
Like  358  41  1062
Share  34  10  84
Comment  82  9  131

Advertising effectiveness is a direct manifestation of advertising. ArtNight ‘s Top 1 ad received 358 likes, 34 shares, 82 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ArtNight, helping ArtNight to grasp the ad data more clearly.