Top Ads on Art of War

Art of War Background Introduction:

Art of War is the only full service Sake Bar in, as it turns out... the State of Texas. Serving premium Junmai sake and sake cocktails, wine, beer and liquor.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Art of War has been advertising and marketing on Facebook for many years. And Art of War has placed 32 of ads on the Facebook platform in the last month. In the past few years,Art of War has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Art of War on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Art of War. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Art of War.

BigSpy

1.Art of War Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Art of War  Art of War  Art of War
Page Categories  Video Game  Video Game  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Art of War Marketing Objectives Analysis: 

Art of War has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Art of War best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Art of War Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Simple but not easy  Simple but not easy New York State Senate Bill S9197 Requiring Social Media and Search Engine Review ~ The Art of War: A Complete Study of Strategy 
Ad Copy Text  Your army is waiting for you!  Your army is waiting for you!  no setting
Link Description  N/A  N/A  Kevin S. Parker, from the 21st Senate District of New York, sponsored Senate Bill S9197 requiring social media and search engine reviews prior to the delivery of a rifle or a shotgun. My goal for this post is NOT to critique it from an ideological or political view. I want to look at this from …
Website Link  play.google.com  play.google.com  artofwarstudy.com
CTA  PLAY_GAME  PLAY_GAME  LEARN_MORE
Text Word Count 29  29  0
Like 180  52  0

Art of War Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Art of War Top 1 ads got 180 likes. Art of War uses a sentence with the finishing touch title: “Simple but not easy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Art of War shared 29 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Art of War should continue to optimize the ad content.

3.Art of War Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-04-2020-06-17  2020-06-04-2020-06-07  2018-12-31-2020-04-28
Landing Page Link  http://play.google.com/store/apps/details?id=com.addictive.strategy.army  http://play.google.com/store/apps/details?id=com.addictive.strategy.army   https://artofwarstudy.com/new-york-state-senate-bill-s9197-requiring-social-media-search-engine-review/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Art of War are successful.

Art of War Creative Analysis: 

Art of War placed a Video ad in 2020-06-04-2020-06-17, and got 180 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Art of War Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Trinidad and Tobago,United States...  Egypt  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Art of War has the best conversion in United Kingdom,Trinidad and Tobago,United States..., and can advertise more in United Kingdom,Trinidad and Tobago,United States... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Art of War Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-17  2020-06-04-2020-06-07  2018-12-31-2020-04-28
During  14 days  4 days 485 days 
Like  180  52  0
Share  4  4  0
Comment  77  13  0

Advertising effectiveness is a direct manifestation of advertising. Art of War ‘s Top 1 ad received 180 likes, 4 shares, 77 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Art of War, helping Art of War to grasp the ad data more clearly.