Top Ads on Art Basel

Art Basel Background Introduction:

Founded in 1970, Art Basel stages the world's premiere Modern and contemporary art shows in Basel, Miami Beach + Hong Kong.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Art Basel has been advertising and marketing on Facebook for many years. And Art Basel has placed 66 of ads on the Facebook platform in the last month. In the past few years,Art Basel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Art Basel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Art Basel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Art Basel.

BigSpy

1.Art Basel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Art Basel  Art Basel  Art Basel
Page Categories  Arts & Entertainment  Arts & Entertainment  Arts & Entertainment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Art Basel Marketing Objectives Analysis: 

Art Basel has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Art Basel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Art Basel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Art Basel's Online Viewing Rooms  Viewing Rooms Art Basel 
Ad Copy Text  From painting to video to scuplture, browse top-quality art from the world's leading galleries.  Art on an epic scale ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For their Art Basel Online Viewing Room, @PaceGall...  In this video, Karen Boros introduces some of the exceptional artworks in Art Basel's current Online...
Link Description  N/A  Our Online Viewing Rooms provide Art Basel exhibitors with an additional platform to present their program and artists to our global network of collectors, buyers, and art enthusiasts.  N/A
Website Link  www.artbasel.com  www.artbasel.com  www.artbasel.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 95  713  473
Like 89  191  65

Art Basel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Art Basel Top 1 ads got 89 likes. Art Basel uses a sentence with the finishing touch title: “Art Basel's Online Viewing Rooms”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Art Basel shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Art Basel should continue to optimize the ad content.

3.Art Basel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-14-2020-06-20  2020-06-18-2020-06-20  2020-06-19-2020-06-20
Landing Page Link  https://www.artbasel.com/viewing-rooms?utm_source=facebook+instagram-paid&utm_campaign=ovrj20&utm_content=20200617_carousel_jun2_prod_id22_scenario1_generic-advertising_colorful_learnmore_white-frame&utm_term=lla_3%25_website-visitors-vr-180d_all_18-65%2B&utm_medium=carousel&fbclid=IwAR3QhbhKsc5064aa-7lC4nzpUkMSlptK-tVJ-yaHt_6SdXfbjVmFbA7AjqM  https://www.artbasel.com/viewing-rooms?utm_source=facebook+instagram-paid&utm_campaign=ovrj20&utm_content=20200619_link_jun3_prod_id37_scenario1_product-usp-remarketing_sculpture_learnmore_post&utm_term=lla_1%25_fbig-engagement-180d_all_18-65%2B&utm_medium=link&fbclid=IwAR1sPSyv17bmquUCAX91Z2ihTTU6tdTzh7l4JyFz5RMtXlt3Pk1k2ZFLdRU   https://www.artbasel.com/viewing-rooms?utm_source=facebook&utm_campaign=ovrab20&utm_medium=social&utm_content=viewing_rooms

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Art Basel are successful.

Art Basel Creative Analysis: 

Art Basel placed a Carousel ad in 2020-06-14-2020-06-20, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Art Basel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  N/A  Philippines
Language  N/A  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Art Basel has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Art Basel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-18-2020-06-20  2020-06-19-2020-06-20
During  7 days  3 days 2 days 
Like  89  191  65
Share  7  10  17
Comment  0  9  3

Advertising effectiveness is a direct manifestation of advertising. Art Basel ‘s Top 1 ad received 89 likes, 7 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Art Basel, helping Art Basel to grasp the ad data more clearly.