Top Ads on Army Original

Army Original Background Introduction:

Na www.armyoriginal.sk sa zameriavame na kvalitné oblečenie a doplnky v strednej cenovej kategórii a to najmä pre Military, Tactical a Outdoor svet.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Army Original has been advertising and marketing on Facebook for many years. And Army Original has placed 93 of ads on the Facebook platform in the last month. In the past few years,Army Original has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Army Original on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Army Original. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Army Original.

BigSpy

1.Army Original Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Army Original  Army Original  Army Original
Page Categories  Clothing Store  Clothing Store  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Army Original Marketing Objectives Analysis: 

Army Original has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Army Original best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Army Original Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Army Original  Army Original Army Original 
Ad Copy Text  3PACK. 1x pants Ranger + 2x T-shirt at a great price. Buy here https://bit.ly/2OA58LA  10 Pack. 10x T-shirt at a great price. Buy here https://bit.ly/2SpEyqC  In stock. Waterproof jacket Conger at a great price. Buy here https://bit.ly/2SQoU6T
Link Description  3PACK. 1x pants Ranger + 2x T-shirt at a great price. Buy here https://bit.ly/2OA58LA  10 Pack. 10x T-shirt at a great price. Buy here https://bit.ly/2SpEyqC  In stock. Waterproof jacket Conger at a great price. Buy here https://bit.ly/2SQoU6T
Website Link  www.facebook.com  www.monaron.com  www.facebook.com
CTA    SHOP_NOW  
Text Word Count 85  70  84
Like 547  180  576

Army Original Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Army Original Top 1 ads got 547 likes. Army Original uses a sentence with the finishing touch title: “Army Original”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Army Original shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Army Original should continue to optimize the ad content.

3.Army Original Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-03-05  2020-02-21-2020-02-27  2020-02-20-2020-02-27
Landing Page Link  https://www.facebook.com/armyoriginal/?refid=28&_ft_=adid.6169533068549:qid.6796328948992317908:mf_story_key.-840015225095419356:is_sponsored.1:ei.AI@AQIJaM5-USHVY6QMxvh0t1AXT_7wFYH_0i7aPMm9Q2ltTxwOKAO-EWkEjO842Dso20tYKQ2WjOJ8DwnshwBIKwWp:top_level_post_id.3389849314378517:content_owner_id_new.187179547978859:page_id.187179547978859:src.22:photo_id.3389845901045525:story_location.5:story_attachment_style.photo:view_time.1582393239:filter.h_nor:tds_flgs.3:actrs.187179547978859:page_insights.%7B%22187179547978859%22:%7B%22page_id%22:187179547978859,%22actor_id%22:187179547978859,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582106305,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3389849314378517%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:187179547978859,%22page_id%22:187179547978859,%22post_id%22:3389849314378517,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.monaron.com/s-kratkym-rukavom?ids=6573,6529,6523,652&utm_source=facebook&utm_medium=Posr&utm_campaign=FB-10Pack-Shirts-Colors-1302-Ghost-Post&fbclid=IwAR30uY05IMWRJ9Cp8eojZsknrZyoqYPGG3GKqzCj9CVCw0NJlEf-XKP8mhA   https://www.facebook.com/armyoriginal/photos/a.300163630013783/3402042619825853/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Army Original are successful.

Army Original Creative Analysis: 

Army Original placed a Image ad in 2020-02-22-2020-03-05, and got 547 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Army Original Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Army Original has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Army Original Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-03-05  2020-02-21-2020-02-27  2020-02-20-2020-02-27
During  13 days  7 days 8 days 
Like  547  180  576
Share  40  16  31
Comment  11  2  16

Advertising effectiveness is a direct manifestation of advertising. Army Original ‘s Top 1 ad received 547 likes, 40 shares, 11 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Army Original, helping Army Original to grasp the ad data more clearly.