Top Ads on Armani Beauty

Armani Beauty Background Introduction:

Giorgio Armani translates his sense of fashion and his aesthetic vision into the world of fragrances, make-up and skincare.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Armani Beauty has been advertising and marketing on Facebook for many years. And Armani Beauty has placed 552 of ads on the Facebook platform in the last month. In the past few years,Armani Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Armani Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Armani Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Armani Beauty.

BigSpy

1.Armani Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Armani Beauty  Armani Beauty  Armani Beauty
Page Categories  Cosmetics Store  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Armani Beauty Marketing Objectives Analysis: 

Armani Beauty has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Armani Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Armani Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Armani beauty  Aproveite já! GASTOS DE ENVÍO GRATIS 
Ad Copy Text  Vier vaderdag met deze iconische parfums ! Momenteel beschikbaar in luxueuze geschenkset, gratis re...  Mergulhe na frescura das fragrâncias Armani.  Desconecta sumergiéndote en el mar con Acqua di Giò para él y Acqua di Gioia para ella
Link Description  N/A  N/A  N/A
Website Link  www.douglas.nl  www.facebook.com  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 121  45  89
Like 10  361  143

Armani Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Armani Beauty Top 1 ads got 10 likes. Armani Beauty uses a sentence with the finishing touch title: “Armani beauty”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Armani Beauty shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Armani Beauty should continue to optimize the ad content.

3.Armani Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-27-2020-06-19  2020-06-05-2020-06-19  2020-06-09-2020-06-18
Landing Page Link  https://www.douglas.nl/Geuren-Herengeuren-Geursets-Giorgio-Armani-Stronger-With-You_productbrand_3000085599.html?trac=nl.07x.armani.05-2020.facebook.ea_sw_you_set_carrousel_feed.000035  https://www.facebook.com/armanibeautyPT/?_sref_=2135375963274349&refid=28&_ft_=adid.23844865451250240:qid.6839985735576461076:mf_story_key.-1436825544036456554:is_sponsored.1:ei.AI@AQJZ4JNuQf8taGlZm0oRqqHOS90rphg28rtegEPDDR1Se_ISS16nmOSEgp8FyYjIbJMOgQYb0Lo62SKHjG3QRGCd:top_level_post_id.2135375966607682:content_owner_id_new.603368936475067:call_to_action_type.LEARN_MORE:page_id.603368936475067:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592558158:filter.h_nor:tds_flgs.3:actrs.603368936475067:page_insights.%7B%22603368936475067%22:%7B%22page_id%22:603368936475067,%22page_id_type%22:%22page%22,%22actor_id%22:603368936475067,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591380391,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2135375966607682%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:603368936475067,%22page_id%22:603368936475067,%22post_id%22:2135375966607682,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.primor.eu/giorgio-armani/1394-acqua-di-gio-homme.html?utm_source=loreal_instagram-facebook&utm_medium=social_pros_aff&utm_campaign=armani_performance&dclid=CIGN9LKJjeoCFXcRrQYdauMOpw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Armani Beauty are successful.

Armani Beauty Creative Analysis: 

Armani Beauty placed a Carousel ad in 2020-05-27-2020-06-19, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Armani Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  N/A  Spain
Language  Indonesian  Slovak  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Armani Beauty has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Armani Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-19  2020-06-05-2020-06-19  2020-06-09-2020-06-18
During  24 days  15 days 10 days 
Like  10  361  143
Share  0  7  3
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. Armani Beauty ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Armani Beauty, helping Armani Beauty to grasp the ad data more clearly.