Top Ads on Arlington Humane Society

Arlington Humane Society Background Introduction:

AHS is a privately funded non-profit society. We educate and train responsible/affordable pet ownership.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Arlington Humane Society has been advertising and marketing on Facebook for many years. And Arlington Humane Society has placed 8 of ads on the Facebook platform in the last month. In the past few years,Arlington Humane Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Arlington Humane Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Arlington Humane Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Arlington Humane Society.

BigSpy

1.Arlington Humane Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Arlington Humane Society  Arlington Humane Society  Arlington Humane Society
Page Categories  Animal Shelter  Animal Shelter  Animal Shelter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Arlington Humane Society Marketing Objectives Analysis: 

Arlington Humane Society has been operating in Animal Shelter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Arlington Humane Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Arlington Humane Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Arlington Humane Society - Help for Animals  Arlington Humane Society - Help for Animals Affordable Spay & Neuter Program - Arlington 
Ad Copy Text  The Arlington Humane Society was founded in 1984 by pet industry professionals, i.e., veterinarians;...  The Arlington Humane Society was founded in 1984 by pet industry professionals, i.e., veterinarians;...  The Arlington Humane Society was founded in 1984 by pet industry professionals, i.e., veterinarians;...
Link Description  Get Help For Dogs In Need - Obedience Training, Vaccinations, Spay/Neuter, Dog Park...  Resolve Behavior Issues. Get Emergency Vet Care. Offering Low-Cost Pet Clinics. Dog Park & more!  Get Help For Dogs In Need - Obedience Training, Vaccinations, Spay/Neuter, Dog Park...
Website Link  arlingtonhumanesociety.org  arlingtonhumanesociety.org  arlingtonhumanesociety.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 1872  1872  1872
Like 39  25  38

Arlington Humane Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Arlington Humane Society Top 1 ads got 39 likes. Arlington Humane Society uses a sentence with the finishing touch title: “Arlington Humane Society - Help for Animals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Arlington Humane Society shared 1872 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Arlington Humane Society should continue to optimize the ad content.

3.Arlington Humane Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-05-07-2019-04-26  2018-05-07-2019-04-26  2018-05-07-2019-04-26
Landing Page Link  https://arlingtonhumanesociety.org/  https://arlingtonhumanesociety.org/   https://arlingtonhumanesociety.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Arlington Humane Society are successful.

Arlington Humane Society Creative Analysis: 

Arlington Humane Society placed a Image ad in 2018-05-07-2019-04-26, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Arlington Humane Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Arlington Humane Society has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Arlington Humane Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-05-07-2019-04-26  2018-05-07-2019-04-26  2018-05-07-2019-04-26
During  355 days  355 days 355 days 
Like  39  25  38
Share  11  12  19
Comment  3  0  5

Advertising effectiveness is a direct manifestation of advertising. Arlington Humane Society ‘s Top 1 ad received 39 likes, 11 shares, 3 comments in just 355 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Arlington Humane Society, helping Arlington Humane Society to grasp the ad data more clearly.