Top Ads on Arlanda Express

Arlanda Express Background Introduction:

ARLANDA EXPRESS - a smart environmental choice to travel between Stockholm City-Arlanda Airport in only 20 minutes. More info:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Arlanda Express has been advertising and marketing on Facebook for many years. And Arlanda Express has placed 8 of ads on the Facebook platform in the last month. In the past few years,Arlanda Express has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Arlanda Express on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Arlanda Express. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Arlanda Express.


1.Arlanda Express Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Arlanda Express  Arlanda Express  Arlanda Express
Page Categories  Railroad Company  Railroad Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Arlanda Express Marketing Objectives Analysis: 

Arlanda Express has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Arlanda Express best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Arlanda Express Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Endast 18 min till Arlanda. Och hem.  NU 149 KR FÖR DIG UNDER 26 ÅR. NU 149 KR FÖR DIG UNDER 26 ÅR. 
Ad Copy Text  Snabbare än bussen, billigare än taxi.  Snabbare än bussen, billigare än taxi.  Snabbare än bussen, billigare än taxi.
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 40  40  40
Like 134  10  0

Arlanda Express Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Arlanda Express Top 1 ads got 134 likes. Arlanda Express uses a sentence with the finishing touch title: “Endast 18 min till Arlanda. Och hem.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Arlanda Express shared 40 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Arlanda Express should continue to optimize the ad content.

3.Arlanda Express Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-27-2020-03-01  2020-02-23-2020-02-29  2020-02-26-2020-02-29
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Arlanda Express are successful.

Arlanda Express Creative Analysis: 

Arlanda Express placed a Video ad in 2020-02-27-2020-03-01, and got 134 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Arlanda Express Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Swedish  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Arlanda Express has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Arlanda Express Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-27-2020-03-01  2020-02-23-2020-02-29  2020-02-26-2020-02-29
During  4 days  7 days 4 days 
Like  134  10  0
Share  7  0  0
Comment  21  0  0

Advertising effectiveness is a direct manifestation of advertising. Arlanda Express ‘s Top 1 ad received 134 likes, 7 shares, 21 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Arlanda Express, helping Arlanda Express to grasp the ad data more clearly.