Top Ads on Arizona Humane Society

Arizona Humane Society Background Introduction:

The Arizona Humane Society is the state's largest, private non-profit, 501(c)(3) animal shelter. We do not receive any government funding and operate primarily on the generosity of our donors.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Arizona Humane Society has been advertising and marketing on Facebook for many years. And Arizona Humane Society has placed 16 of ads on the Facebook platform in the last month. In the past few years,Arizona Humane Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Arizona Humane Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Arizona Humane Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Arizona Humane Society.

BigSpy

1.Arizona Humane Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Arizona Humane Society  Arizona Humane Society  Arizona Humane Society
Page Categories  Nonprofit Organization  Animal Shelter  Animal Shelter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Arizona Humane Society Marketing Objectives Analysis: 

Arizona Humane Society has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Arizona Humane Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Arizona Humane Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Walk-in shot clinics every Wednesday and Saturday at 635 W. Roger Rd.  Don't Kit-Nap Kittens! Contact Your Legislators 
Ad Copy Text  Vaccinate to keep them healthy at HSSA's Low-Cost Vaccination Clinic.  Our good-hearted instincts tell us to rush to the aid of stray kittens, but it's best not to interve...  no setting
Link Description  Vaccines between $12-$25 each. Learn more by calling 520-881-0321.  Mom will likely return, so the best thing you can do is leave the kittens alone.  There’s no excuse for animal abuse
Website Link  hssaz.org  www.azhumane.org  www.azhumane.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 69  103  0
Like 691  504  0

Arizona Humane Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Arizona Humane Society Top 1 ads got 691 likes. Arizona Humane Society uses a sentence with the finishing touch title: “Walk-in shot clinics every Wednesday and Saturday at 635 W. Roger Rd.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Arizona Humane Society shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Arizona Humane Society should continue to optimize the ad content.

3.Arizona Humane Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-05  2020-04-03-2020-05-18  2019-03-15-2020-05-13
Landing Page Link  https://hssaz.org/services/clinic/shots-vaccinations/  https://www.azhumane.org/events/dont-kit-nap-kittens/?utm_source=Facebook&utm_medium=Static&utm_campaign=DontKitNapKittens2020&utm_content=StaticEnglish   https://www.azhumane.org/get-involved/be-an-advocate/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Arizona Humane Society are successful.

Arizona Humane Society Creative Analysis: 

Arizona Humane Society placed a Image ad in 2020-05-13-2020-06-05, and got 691 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Arizona Humane Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Netherlands,United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Arizona Humane Society has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Arizona Humane Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-05  2020-04-03-2020-05-18  2019-03-15-2020-05-13
During  24 days  46 days 426 days 
Like  691  504  0
Share  280  115  0
Comment  28  43  0

Advertising effectiveness is a direct manifestation of advertising. Arizona Humane Society ‘s Top 1 ad received 691 likes, 280 shares, 28 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Arizona Humane Society, helping Arizona Humane Society to grasp the ad data more clearly.