Top Ads on Archaeology Institute UHI

Archaeology Institute UHI Background Introduction:

The University of the Highlands and Islands Archaeology Institute. A hub for world class archaeological research, teaching and practice.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Archaeology Institute UHI has been advertising and marketing on Facebook for many years. And Archaeology Institute UHI has placed 4 of ads on the Facebook platform in the last month. In the past few years,Archaeology Institute UHI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Archaeology Institute UHI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Archaeology Institute UHI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Archaeology Institute UHI.

BigSpy

1.Archaeology Institute UHI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Archaeology Institute UHI  Archaeology Institute UHI  Archaeology Institute UHI
Page Categories  Archaeological Service  Archaeological Service  Archaeological Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Archaeology Institute UHI Marketing Objectives Analysis: 

Archaeology Institute UHI has been operating in Archaeological Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Archaeology Institute UHI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Archaeology Institute UHI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cata Sand Excavation Funding Appeal  Orkney Hosts International Workshop on Climate Change Threat to World Heritage Sites Orkney Archaeology Society Talk - The Cairns Broch & Beyond 
Ad Copy Text  A big thank you to all those people who have given so generously to the appeal to help fund the arch...  This week UHI Archaeology Institute have hosted an international workshop on climate change threats ...  Many people have asked if we could record Martin Carruthers presentation on 'The Cairns Broch & Beyo...
Link Description  Neolithic houses emerging on the beach at Cata Sand The team excavating the intriguing archaeology site at Cata Sand, Sanday, Orkney are appealing for donations to contribute to the costs of mobili…  Skara Brae Neolithic Settlement, Orkney The University of the Highlands and Islands Archaeology Institute and Orkney College UHI are pleased to be hosting a major three day workshop this week where…  N/A
Website Link  archaeologyorkney.com  archaeologyorkney.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 457  278  427
Like 53  71  67

Archaeology Institute UHI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Archaeology Institute UHI Top 1 ads got 53 likes. Archaeology Institute UHI uses a sentence with the finishing touch title: “Cata Sand Excavation Funding Appeal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Archaeology Institute UHI shared 457 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Archaeology Institute UHI should continue to optimize the ad content.

3.Archaeology Institute UHI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-04-24-2019-04-26  2019-04-23-2019-04-26  2019-04-24-2019-04-26
Landing Page Link  https://archaeologyorkney.com/2019/04/23/cata-sand-excavation-funding-appeal/  https://archaeologyorkney.com/2019/04/24/orkney-hosts-international-workshop-on-climate-change-threat-to-world-heritage-sites/   https://www.facebook.com/115037505207840/posts/2454723017905932/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Archaeology Institute UHI are successful.

Archaeology Institute UHI Creative Analysis: 

Archaeology Institute UHI placed a Image ad in 2019-04-24-2019-04-26, and got 53 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Archaeology Institute UHI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Archaeology Institute UHI has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Archaeology Institute UHI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-24-2019-04-26  2019-04-23-2019-04-26  2019-04-24-2019-04-26
During  3 days  4 days 3 days 
Like  53  71  67
Share  16  18  13
Comment  2  0  3

Advertising effectiveness is a direct manifestation of advertising. Archaeology Institute UHI ‘s Top 1 ad received 53 likes, 16 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Archaeology Institute UHI, helping Archaeology Institute UHI to grasp the ad data more clearly.