Top Ads on Arby's

Arby's Background Introduction:

Welcome to Arby's Official Facebook Page! Learn more at http://www.Arbys.com. Join the Arby's team: http://arbys.com/careers

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Arby's has been advertising and marketing on Facebook for many years. And Arby's has placed 303 of ads on the Facebook platform in the last month. In the past few years,Arby's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Arby's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Arby's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Arby's.

BigSpy

1.Arby's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Arby's  Arby's  Arby's
Page Categories  Sandwich Shop  Sandwich Shop  Sandwich Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Arby's Marketing Objectives Analysis: 

Arby's has been operating in Sandwich Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Arby's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Arby's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Arby's $1 Kids Meals  $1 Floats Pecan Chicken Salad Sandwich 
Ad Copy Text  An Arby’s Kids Meal is $1 with the purchase of a regular priced meal. Have a great day.  Every $1 Small Float comes with a complimentary straw and a memory to last all summer.  The Pecan Chicken Salad Sandwich is back. Get one before it rides off into the sunset again.
Link Description  Find an Arby's near you  Find an Arby's near you  Find an Arby's near you
Website Link  locations.arbys.com  locations.arbys.com  locations.arbys.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 89  86  92
Like 653  7154  5826

Arby's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Arby's Top 1 ads got 653 likes. Arby's uses a sentence with the finishing touch title: “Arby's $1 Kids Meals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Arby's shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Arby's should continue to optimize the ad content.

3.Arby's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-29-2020-06-19  2020-06-11-2020-06-18  2020-05-29-2020-06-18
Landing Page Link  https://locations.arbys.com/  https://locations.arbys.com/?utm_source=facebook_instagram&utm_medium=social&utm_campaign=1_float&utm_content=float_lto   https://locations.arbys.com/?utm_source=facebook_instagram&utm_medium=social&utm_campaign=2f6_ccr_edv&utm_content=ccr_lto

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Arby's are successful.

Arby's Creative Analysis: 

Arby's placed a Video ad in 2020-05-29-2020-06-19, and got 653 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Arby's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia,Poland,Bolivia...  United States,Morocco  Vietnam
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Arby's has the best conversion in Georgia,Poland,Bolivia..., and can advertise more in Georgia,Poland,Bolivia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Arby's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-06-11-2020-06-18  2020-05-29-2020-06-18
During  22 days  8 days 21 days 
Like  653  7154  5826
Share  175  3946  1533
Comment  116  1922  1000

Advertising effectiveness is a direct manifestation of advertising. Arby's ‘s Top 1 ad received 653 likes, 175 shares, 116 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Arby's, helping Arby's to grasp the ad data more clearly.