Top Ads on Applebee's Grill & Bar

Applebee's Grill & Bar Background Introduction:

Welcome to the neighborhood. We'll save you a booth.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Applebee's Grill & Bar has been advertising and marketing on Facebook for many years. And Applebee's Grill & Bar has placed 276 of ads on the Facebook platform in the last month. In the past few years,Applebee's Grill & Bar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Applebee's Grill & Bar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Applebee's Grill & Bar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Applebee's Grill & Bar.

BigSpy

1.Applebee's Grill & Bar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Applebee's Grill & Bar  Applebee's Grill & Bar  Applebee's Grill & Bar
Page Categories  Restaurant  Diner  Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Applebee's Grill & Bar Marketing Objectives Analysis: 

Applebee's Grill & Bar has been operating in Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Applebee's Grill & Bar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Applebee's Grill & Bar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Applebee’s ® To Go – Fast Take Out Near You – Curbside Avail!  Photos from Applebee's Guatemala's post Free Applebee's Delivery 
Ad Copy Text  A delicious home-cooked meal doesn’t have to be cooked at home. Get free delivery now for a limite...  ¡COSTILLAS BBQ PARA PAPÁ! ❤️ Pide al 2415-4545 vía WhatsApp al 4451-5151 o visita nuestro s...  Skip the trip with free delivery. Save your time, energy, and gas by having your favorite meals brou...
Link Description  N/A  N/A  Limited time only
Website Link  www.applebees.com  applebees.com.gt  www.applebees.com
CTA  ORDER_NOW    ORDER_NOW
Text Word Count 107  375  153
Like 928  330  4573

Applebee's Grill & Bar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Applebee's Grill & Bar Top 1 ads got 928 likes. Applebee's Grill & Bar uses a sentence with the finishing touch title: “Applebee’s ® To Go – Fast Take Out Near You – Curbside Avail!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Applebee's Grill & Bar shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Applebee's Grill & Bar should continue to optimize the ad content.

3.Applebee's Grill & Bar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-16-2020-06-17  2020-06-16-2020-06-17  2020-06-12-2020-06-14
Landing Page Link  https://www.applebees.com/en/menu?utm_medium=Social&utm_source=Facebook&utm_content=&utm_campaign=JuneFreeDelivery  https://www.applebees.com.gt/menu.php   https://www.applebees.com/en/menu?fbclid=IwAR2qVR_0NghkqvcX6deBJErAQE-J6zD1tQG_jxWq7ciczSgXvgn9SIpIAgQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Applebee's Grill & Bar are successful.

Applebee's Grill & Bar Creative Analysis: 

Applebee's Grill & Bar placed a Image ad in 2020-06-16-2020-06-17, and got 928 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Applebee's Grill & Bar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Guatemala  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Applebee's Grill & Bar has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Applebee's Grill & Bar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-16-2020-06-17  2020-06-12-2020-06-14
During  2 days  2 days 3 days 
Like  928  330  4573
Share  108  12  775
Comment  109  23  276

Advertising effectiveness is a direct manifestation of advertising. Applebee's Grill & Bar ‘s Top 1 ad received 928 likes, 108 shares, 109 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Applebee's Grill & Bar, helping Applebee's Grill & Bar to grasp the ad data more clearly.