Top Ads on AppSumo

AppSumo Background Introduction:

We're a lifetime deals site that promotes the best software at a price you can afford. We'll save your growing empire time & money with badass SAAS deals delivered straight to your inbox. Plus we have a hyper-engaged community of hustlers just like you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

AppSumo has been advertising and marketing on Facebook for many years. And AppSumo has placed 311 of ads on the Facebook platform in the last month. In the past few years,AppSumo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for AppSumo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for AppSumo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from AppSumo.


1.AppSumo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  AppSumo  AppSumo  AppSumo
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

AppSumo Marketing Objectives Analysis: 

AppSumo has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. AppSumo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.AppSumo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AppSumo  AppSumo AppSumo 
Ad Copy Text  Never pay full price for business software again. The team at AppSumo negotiates the best software ...  Congratulations on your recent purchase. ⭐️ We're sure you'll be putting that deal to good use!...  Congratulations on your recent purchase. ⭐️ We're sure you'll be putting that deal to good use!...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 171  199  199
Like 0  0  0

AppSumo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. AppSumo Top 1 ads got 0 likes. AppSumo uses a sentence with the finishing touch title: “AppSumo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. AppSumo shared 171 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. AppSumo should continue to optimize the ad content.

3.AppSumo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-11-26-2020-06-18  2019-10-29-2020-06-18  2019-10-29-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by AppSumo are successful.

AppSumo Creative Analysis: 

AppSumo placed a Carousel ad in 2019-11-26-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.AppSumo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Cape Verde,Indonesia...  N/A  N/A
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

AppSumo has the best conversion in Tunisia,Cape Verde,Indonesia..., and can advertise more in Tunisia,Cape Verde,Indonesia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.AppSumo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-26-2020-06-18  2019-10-29-2020-06-18  2019-10-29-2020-06-18
During  206 days  234 days 234 days 
Like  0  0  0
Share  106  2  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. AppSumo ‘s Top 1 ad received 0 likes, 106 shares, 1 comments in just 206 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for AppSumo, helping AppSumo to grasp the ad data more clearly.