Top Ads on Apollo.lv

Apollo.lv Background Introduction:

Informatīvi izklaidējošs portāls ar emocijām, piedzīvojumiem un sadzīviskiem notikumiem.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Apollo.lv has been advertising and marketing on Facebook for many years. And Apollo.lv has placed 56 of ads on the Facebook platform in the last month. In the past few years,Apollo.lv has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Apollo.lv on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Apollo.lv. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Apollo.lv.

BigSpy

1.Apollo.lv Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Apollo.lv  Apollo.lv  Apollo.lv
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Apollo.lv Marketing Objectives Analysis: 

Apollo.lv has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Apollo.lv best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Apollo.lv Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tests: Pārbaudi, cik atbildīgs autovadītājs esi tu  Programmu atvērtās durvis tiešsaistē 6.aprīlī Merzļikins uz ledus atgriežas ar lielisku sniegumu uzvarā pār "Canucks" 
Ad Copy Text  Vai vari sevi saukt par atbildīgu šoferi?  Pievienojies tiešsaistē Rīgas Juridiskā augstskola maģistra programmu atvērto durvju dienā!  Merzļikins ir atgriezies!
Link Description  Pēc autovadītāja apliecības iegūšanas cilvēkiem prakses gaitā bieži vien rodas dažādi ieradumi - daži no tiem labāki, citi sliktāki. Portāls "Apollo" ir sagatavojis testu, lai vari pārbaudīt, cik atbildīgs autovadītājs esi tu.  Aicinām jūs pievienoties tiešsaistē Rīgas Juridiskās augstskolas (RJA) maģistra programmu atvērto durvju dienā 6.aprīlī plkst 16:00, kur par studiju iespējām stāstīs RJA rektors Dr. Pietro Sullo un maģistra programmu direktors Valīds Gumā.  Teicamu sniegumu Nacionālās hokeja līgas (NHL) čempionātā pirmdien demonstrēja latviešu vārtsargs Elvis Merzļikins, kurš palīdzēja Kolumbusas "Blue Jackets" izcīnīt uzvaru.
Website Link  www.apollo.lv  www.tvnet.lv  www.apollo.lv
CTA    LEARN_MORE  
Text Word Count 43  99  26
Like 20  10  475

Apollo.lv Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Apollo.lv Top 1 ads got 20 likes. Apollo.lv uses a sentence with the finishing touch title: “Tests: Pārbaudi, cik atbildīgs autovadītājs esi tu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Apollo.lv shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Apollo.lv should continue to optimize the ad content.

3.Apollo.lv Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-05  2020-04-04-2020-04-05  2020-03-10-2020-03-12
Landing Page Link  https://www.apollo.lv/6987148/tests-parbaudi-cik-atbildigs-autovaditajs-esi-tu?utm_source=facebook.com&utm_medium=social&utm_campaign=cms_share&utm_content=6987148  https://www.tvnet.lv/6936928/rja-magistra-programmu-atvertas-durvis-tiessaiste-6-aprili-plkst-16-00-pievienojies?utm_campaign=paid-social-sales&utm_medium=social&utm_source=facebook.com   https://www.apollo.lv/6917697/merzlikins-uz-ledus-atgriezas-ar-lielisku-sniegumu-uzvara-par-canucks?utm_source=facebook.com&utm_medium=social&utm_campaign=paid-social&utm_content=6917697&fbclid=IwAR3A30PfrOw5KRsLvLWB3i3VC2FOe_c8QRPeZUQxoLu16JFP2ToyqtdYDwc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Apollo.lv are successful.

Apollo.lv Creative Analysis: 

Apollo.lv placed a Image ad in 2020-06-02-2020-06-05, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Apollo.lv Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  N/A
Language  Latvian  Latvian  Latvian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Apollo.lv has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Apollo.lv Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-05  2020-04-04-2020-04-05  2020-03-10-2020-03-12
During  4 days  2 days 3 days 
Like  20  10  475
Share  25  0  31
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Apollo.lv ‘s Top 1 ad received 20 likes, 25 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Apollo.lv, helping Apollo.lv to grasp the ad data more clearly.