Top Ads on Apex Clean Energy

Apex Clean Energy Background Introduction:

Accelerating the transition to a world powered by clean electricity.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Apex Clean Energy has been advertising and marketing on Facebook for many years. And Apex Clean Energy has placed 78 of ads on the Facebook platform in the last month. In the past few years,Apex Clean Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Apex Clean Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Apex Clean Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Apex Clean Energy.

BigSpy

1.Apex Clean Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Apex Clean Energy  Apex Clean Energy  Apex Clean Energy
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Apex Clean Energy Marketing Objectives Analysis: 

Apex Clean Energy has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Apex Clean Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Apex Clean Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Leading the Shift to Renewable Energy in Our Home State | Apex Clean Energy  Economic Growth | Apex Clean Energy N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  With Virginia as an example, wind and solar can lead the decarbonization of the U.S. electric grid—one project, one community, and one state at a time.  Learn how the wind industry’s rapid growth is putting Americans to work designing, developing, building, and running our energy future.  N/A
Website Link  www.apexcleanenergy.com  www.apexcleanenergy.com  www.apexcleanenergy.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Apex Clean Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Apex Clean Energy Top 1 ads got 0 likes. Apex Clean Energy uses a sentence with the finishing touch title: “Leading the Shift to Renewable Energy in Our Home State | Apex Clean Energy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Apex Clean Energy shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Apex Clean Energy should continue to optimize the ad content.

3.Apex Clean Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-29-2020-05-26  2020-05-21-2020-05-26  2020-05-12-2020-05-26
Landing Page Link  https://www.apexcleanenergy.com/article/leading-the-shift-to-renewable-energy-in-our-home-state/  https://www.apexcleanenergy.com/economic-growth/   https://www.apexcleanenergy.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Apex Clean Energy are successful.

Apex Clean Energy Creative Analysis: 

Apex Clean Energy placed a Image ad in 2020-04-29-2020-05-26, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Apex Clean Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Apex Clean Energy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Apex Clean Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-05-26  2020-05-21-2020-05-26  2020-05-12-2020-05-26
During  28 days  6 days 15 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Apex Clean Energy ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Apex Clean Energy, helping Apex Clean Energy to grasp the ad data more clearly.