Top Ads on Apenheul

Apenheul Background Introduction:

Voor een uniek dagje uit kom je naar Apenheul. In het prachtige, groene dierenpark vind je bijna 300 apen. Daarvan loopt meer dan de helft gewoon los!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Apenheul has been advertising and marketing on Facebook for many years. And Apenheul has placed 17 of ads on the Facebook platform in the last month. In the past few years,Apenheul has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Apenheul on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Apenheul. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Apenheul.


1.Apenheul Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Apenheul  Apenheul  Apenheul
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Apenheul Marketing Objectives Analysis: 

Apenheul has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Apenheul best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Apenheul Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Komm, Affen entdecken!  Komm, Affen entdecken! Kom je ook apen spotten? 
Ad Copy Text  Den Affen ganz nah im Affenpark Apenheul. Kauf dein Ticket online für nur € 15,- p. P.  Den Affen ganz nah im Affenpark Apenheul. Kauf jetzt dein Online-Ticket und bezahle nur € 15,- p. ...  Apenheul is weer open! Kom langs en herken jezelf in een bos vól loslopende apen. Kaartjes nu te ko...
Link Description  Klick schnell auf  Klick schnell auf  Kijk snel op!
Website Link
Text Word Count 89  102  122
Like 0  6  10

Apenheul Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Apenheul Top 1 ads got 0 likes. Apenheul uses a sentence with the finishing touch title: “Komm, Affen entdecken!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Apenheul shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Apenheul should continue to optimize the ad content.

3.Apenheul Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-04-11-2019-04-22  2019-04-11-2019-04-22  2019-04-03-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Apenheul are successful.

Apenheul Creative Analysis: 

Apenheul placed a Image ad in 2019-04-11-2019-04-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Apenheul Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Germany  Netherlands
Language  German  German  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Apenheul has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Apenheul Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-11-2019-04-22  2019-04-11-2019-04-22  2019-04-03-2019-04-22
During  12 days  12 days 20 days 
Like  0  6  10
Share  0  0  5
Comment  0  3  8

Advertising effectiveness is a direct manifestation of advertising. Apenheul ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Apenheul, helping Apenheul to grasp the ad data more clearly.