Top Ads on Anthropologie

Anthropologie Background Introduction:

apparel. home. found. www.anthropologie.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Anthropologie has been advertising and marketing on Facebook for many years. And Anthropologie has placed 75 of ads on the Facebook platform in the last month. In the past few years,Anthropologie has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Anthropologie on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Anthropologie. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Anthropologie.

BigSpy

1.Anthropologie Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Anthropologie  Anthropologie  Anthropologie
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Anthropologie Marketing Objectives Analysis: 

Anthropologie has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Anthropologie best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Anthropologie Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Shop masks, sanitizers & more. Emira Tie-Dye Romper By Amadi in Assorted 
Ad Copy Text  Shop New Arrivals! FREE SHIPPING ON ORDERS $50+  There's no place like home to unwind, refresh, and thrive.  On the horizon: new arrivals, as far as the eye can see. Shop the NEW Summer Collection.
Link Description  N/A  For you & yours.  N/A
Website Link  www.anthropologie.com  www.anthropologie.com  www.anthropologie.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 47  58  88
Like 0  5  0

Anthropologie Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Anthropologie Top 1 ads got 0 likes. Anthropologie uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Anthropologie shared 47 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Anthropologie should continue to optimize the ad content.

3.Anthropologie Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-26-2020-06-19  2020-06-07-2020-06-15  2020-05-28-2020-06-12
Landing Page Link  https://www.anthropologie.com/?utm_source=facebook&utm_medium=paid_social&utm_campaign=social_DPA&utm_content=Facebook_Mobile_Feed&utm_term=TD_TY_DNS_BA  https://www.anthropologie.com/new-home?utm_medium=paid_social&utm_source=fb&utm_campaign=Facebook_Mobile_Feed&utm_term=DY_CLV-Test_Cell-3_June2020_NP_CLV-Group-7_Carousel_Decor&utm_content=CLV-7&fbclid=IwAR0nAAG6rogwDUoUFRshkPR5obSllw5l3brKwPoK-J7GZep3AnVigh9jM2M   https://www.anthropologie.com/shop/watercolor-tie-dye-sweater?color=097&size=XS&cm_mmc=Paid_Social-_-FB-_-Producttag-_-Watercolor+Tie-Dye+Sweater+By+Anthropologie+in+Blue&utm_medium=paid_social&utm_source=fb&utm_campaign=Facebook_Mobile_Feed&utm_term=DA_Carousel_NewArrivals_May28_NP_WCA&utm_content=WCA&fbclid=IwAR35xos667bMOPOtjRfHql1ZfVs6l3Hm-cqFVKByDpykrah2XvPIdYDn_Pk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Anthropologie are successful.

Anthropologie Creative Analysis: 

Anthropologie placed a Carousel ad in 2020-05-26-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Anthropologie Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  Romanian  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Anthropologie has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Anthropologie Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-19  2020-06-07-2020-06-15  2020-05-28-2020-06-12
During  25 days  9 days 16 days 
Like  0  5  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Anthropologie ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Anthropologie, helping Anthropologie to grasp the ad data more clearly.