Top Ads on Antena1

Antena1 Background Introduction:

Canalul oficial Antena 1 si www.a1.ro

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Antena1 has been advertising and marketing on Facebook for many years. And Antena1 has placed 91 of ads on the Facebook platform in the last month. In the past few years,Antena1 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Antena1 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Antena1. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Antena1.

BigSpy

1.Antena1 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Antena1  Antena1  Antena1
Page Categories  Broadcasting & Media Production Company  Local Business  Water Treatment Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Antena1 Marketing Objectives Analysis: 

Antena1 has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Antena1 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Antena1 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zadeni 300€!  Antena.md Apa Nova București, ajutor pentru spitalul mobil al MApN 
Ad Copy Text  POBAŠI 300€! Čisto enostavno je! Samo ugani PIN številko. Klikni in ugani zdaj!  PROMO SET-1 MOLDOVA DIGITALA DVB-T2 https://antena.md/ro/5691853/  Suntem mândri că echipele operaționale ale Apa Nova Bucuresti au reușit, printr-un efort Pro Bon...
Link Description  KLIKNI TUKAJ in sodeluj  PROMO SET-1 MOLDOVA DIGITALA DVB-T2 https://antena.md/ro/5691853/  Pregătirile pentru amenajarea spitalului de campanie al MApN din curtea Institutului Ana Aslan au intrat în linie dreaptă. Echipe impresionante de muncitori au lucrat zi și noapte pentru racordarea spitalului la rețeaua de apă.
Website Link  www.hitradioantena.si  www.antena.md  www.antena3.ro
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 86  65  393
Like 3  114  2717

Antena1 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Antena1 Top 1 ads got 3 likes. Antena1 uses a sentence with the finishing touch title: “Zadeni 300€!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Antena1 shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Antena1 should continue to optimize the ad content.

3.Antena1 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-02-02-2020-04-21  2020-03-28-2020-03-28
Landing Page Link  https://www.hitradioantena.si/101925?fbclid=IwAR2ig_2jHZEN_gqgK0HekaNyaH45Yidr8GhdCCCITSq0wxZBRjRZSNmOqsw  https://antena.md/ru/   https://www.antena3.ro/coronavirus/apa-nova-bucuresti-ajutor-pentru-spitalul-mobil-al-mapn-564545.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Antena1 are successful.

Antena1 Creative Analysis: 

Antena1 placed a Image ad in 2020-06-15-2020-06-17, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Antena1 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Slovenia  N/A  Romania
Language  Slovenian  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Antena1 has the best conversion in Slovenia, and can advertise more in Slovenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Antena1 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-02-02-2020-04-21  2020-03-28-2020-03-28
During  3 days  80 days 1 days 
Like  3  114  2717
Share  0  44  241
Comment  1  17  236

Advertising effectiveness is a direct manifestation of advertising. Antena1 ‘s Top 1 ad received 3 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Antena1, helping Antena1 to grasp the ad data more clearly.