Top Ads on Anova

Anova Background Introduction:

Anova makes it super simple for anyone to cook restaurant-quality meals, everyday. https://anovaculinary.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Anova has been advertising and marketing on Facebook for many years. And Anova has placed 155 of ads on the Facebook platform in the last month. In the past few years,Anova has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Anova on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Anova. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Anova.

BigSpy

1.Anova Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Anova  Anova  Anova
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Anova Marketing Objectives Analysis: 

Anova has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Anova best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Anova Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save up to 50% on Precision® Cookers this week!  Up to 50% off during Anova's Sale! Save from 25% to 50% during Anova's Sale! 
Ad Copy Text  Treat dad to the gift of thousands of perfectly cooked meals this Father's Day – or grab a deal fo...  Get the best sous vide cooker for 50% off during Anova's Sale!  Anova's sale is on! Save 25% to 50% off the BEST and most POPULAR sous vide cookers and change the w...
Link Description  Restaurant-quality results at home with the device that's got everyone cooking like a pro.  Restaurant-quality results at home with the device that's got everyone cooking like a pro.  Restaurant-quality results at home with the device that's got everyone cooking like a pro.
Website Link  anovaculinary.com  anovaculinary.com  anovaculinary.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 164  62  112
Like 53  243  45

Anova Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Anova Top 1 ads got 53 likes. Anova uses a sentence with the finishing touch title: “Save up to 50% on Precision® Cookers this week!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Anova shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Anova should continue to optimize the ad content.

3.Anova Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-16-2020-06-18  2020-06-05-2020-06-17  2020-06-05-2020-06-17
Landing Page Link  https://anovaculinary.com/anova-precision-cooker/  https://anovaculinary.com/anova-precision-cooker/   https://anovaculinary.com/anova-precision-cooker/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Anova are successful.

Anova Creative Analysis: 

Anova placed a Image ad in 2020-06-16-2020-06-18, and got 53 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Anova Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Romania,Israel  Lithuania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Anova has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Anova Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-05-2020-06-17  2020-06-05-2020-06-17
During  3 days  13 days 13 days 
Like  53  243  45
Share  6  31  4
Comment  4  80  12

Advertising effectiveness is a direct manifestation of advertising. Anova ‘s Top 1 ad received 53 likes, 6 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Anova, helping Anova to grasp the ad data more clearly.