Top Ads on Animal Humane Society

Animal Humane Society Background Introduction:

Official page of Animal Humane Society, the leading animal welfare organization in the Upper Midwest, engaging the hearts, hands, and minds of the community to help animals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Animal Humane Society has been advertising and marketing on Facebook for many years. And Animal Humane Society has placed 33 of ads on the Facebook platform in the last month. In the past few years,Animal Humane Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Animal Humane Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Animal Humane Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Animal Humane Society.

BigSpy

1.Animal Humane Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Animal Humane Society  Animal Humane Society  Animal Humane Society
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  woocommerce  woocommerce

Animal Humane Society Marketing Objectives Analysis: 

Animal Humane Society has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Animal Humane Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Animal Humane Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Training Tip Tuesday - Dog Parks  Adopt a Pet at MHS in Rochester Hills 2019 MHS Telethon Presented by Purina 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Adopt a pet from the Michigan Humane Society. See hundreds of dogs, puppies, cats, kittens and more animals available for adoption.  Tune in to WXYZ Channel 7 or donate at michiganhumane.org/telethon.
Website Link  www.sfhumanesociety.org  www.michiganhumane.org  www.michiganhumane.org
CTA  LEARN_MORE  LEARN_MORE  DONATE_NOW
Text Word Count 0  0  0
Like 0  0  0

Animal Humane Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Animal Humane Society Top 1 ads got 0 likes. Animal Humane Society uses a sentence with the finishing touch title: “Training Tip Tuesday - Dog Parks”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Animal Humane Society shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Animal Humane Society should continue to optimize the ad content.

3.Animal Humane Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-02-2020-06-03  2018-11-28-2020-05-20  2019-01-28-2020-05-20
Landing Page Link  https://sfhumanesociety.org/  https://www.michiganhumane.org/pet-adoption/   https://www.michiganhumane.org/event/2019-mhs-telethon/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Animal Humane Society are successful.

Animal Humane Society Creative Analysis: 

Animal Humane Society placed a Video ad in 2020-06-02-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Animal Humane Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Animal Humane Society has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Animal Humane Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-03  2018-11-28-2020-05-20  2019-01-28-2020-05-20
During  2 days  540 days 479 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Animal Humane Society ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Animal Humane Society, helping Animal Humane Society to grasp the ad data more clearly.