Top Ads on Animal Matters

Animal Matters Background Introduction:

Animal Matters is dedicated to promoting animal welfare throughout the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Animal Matters has been advertising and marketing on Facebook for many years. And Animal Matters has placed 213 of ads on the Facebook platform in the last month. In the past few years,Animal Matters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Animal Matters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Animal Matters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Animal Matters.

BigSpy

1.Animal Matters Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Animal Matters  Animal Matters  Animal Matters
Page Categories  Community  Community  Community
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Animal Matters Marketing Objectives Analysis: 

Animal Matters has been operating in Community for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Animal Matters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Animal Matters Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  26  21 Animals Used for Clothing 
Ad Copy Text  Ten Things You May Not Know About Military Dogs https://barkpost.com/life/10-things-about-military-d...  Shark Finning: Sharks Turned Prey https://ocean.si.edu/ocean-life/sharks-rays/shark-finning-sharks-t...  “Whether the clothes come from Chinese fur farms, Indian slaughterhouses or the Australian outback...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.wired.com  vegankit.com
CTA      
Text Word Count 195  197  281
Like 1175  215  1966

Animal Matters Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Animal Matters Top 1 ads got 1175 likes. Animal Matters uses a sentence with the finishing touch title: “26”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Animal Matters shared 195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Animal Matters should continue to optimize the ad content.

3.Animal Matters Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-15-2020-06-17  2020-06-14-2020-06-15  2020-06-12-2020-06-14
Landing Page Link  https://www.facebook.com/1439364926329185/posts/2559385437660456/  https://www.wired.com/2010/09/stop-shark-finning/   http://vegankit.com/wear#vegan-clothing

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Animal Matters are successful.

Animal Matters Creative Analysis: 

Animal Matters placed a Video ad in 2020-06-15-2020-06-17, and got 1175 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Animal Matters Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Lithuania  Israel
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Animal Matters has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Animal Matters Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-14-2020-06-15  2020-06-12-2020-06-14
During  3 days  2 days 3 days 
Like  1175  215  1966
Share  321  415  457
Comment  49  382  119

Advertising effectiveness is a direct manifestation of advertising. Animal Matters ‘s Top 1 ad received 1175 likes, 321 shares, 49 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Animal Matters, helping Animal Matters to grasp the ad data more clearly.