Top Ads on Anglo American
Anglo American Background Introduction:
We’re a globally diversified mining business – our purpose is to re-imagine mining to improve people’s lives. Official Facebook account for Anglo American.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Anglo American has been advertising and marketing on Facebook for many years. And Anglo American has placed 24 of ads on the Facebook platform in the last month. In the past few years,Anglo American has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Anglo American on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Anglo American. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Anglo American.
1.Anglo American Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Anglo American | Anglo American | Anglo American |
| Page Categories | Mining Company | Mining Company | Mining Company |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Anglo American Marketing Objectives Analysis:
Anglo American has been operating in Mining Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Anglo American best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Anglo American Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Sustainable Mining | World Biodiversity Day | Safeguarding Our People |
| Ad Copy Text | We are leading a change in the world of mining through innovation, sustainability and digitalisation... | As today is World Biodiversity Day, we wanted to share with you our progress in how we are actively ... | We want you to know how we are looking after our people and communities during the COVID-19 crisis. |
| Link Description | N/A | N/A | N/A |
| Website Link | www.angloamerican.com | bit.ly | www.angloamerican.com |
| CTA | LEARN_MORE | LEARN_MORE | |
| Text Word Count | 135 | 397 | 99 |
| Like | 946 | 56 | 92 |
Anglo American Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Anglo American Top 1 ads got 946 likes. Anglo American uses a sentence with the finishing touch title: “Sustainable Mining”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Anglo American shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Anglo American should continue to optimize the ad content.
3.Anglo American Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Video | Video | Carousel |
| Ad Time | 2020-05-15-2020-05-28 | 2020-05-21-2020-05-27 | 2020-05-17-2020-05-22 |
| Landing Page Link | https://www.angloamerican.com/futuresmart?utm_source=Facebook&utm_medium=paid-social&utm_campaign=thetree_BA_May20&utm_content=CopyB | https://bit.ly/3g8LcLD | https://www.angloamerican.com/sustainability/covid-19-update/blog?utm_source=Facebook&utm_medium=paid-social&utm_campaign=thetree_COVID-19-Response_May20&utm_content=CopyA&fbclid=IwAR1hrZVDdhdYecZhirZZOU6ZADq56CCYmOtCMEfoZ4FVC4U00JpAJzU-KbE |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Anglo American are successful.
Anglo American Creative Analysis:
Anglo American placed a Video ad in 2020-05-15-2020-05-28, and got 946 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Anglo American Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Botswana | N/A | N/A |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Anglo American has the best conversion in Botswana, and can advertise more in Botswana in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Anglo American Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-15-2020-05-28 | 2020-05-21-2020-05-27 | 2020-05-17-2020-05-22 |
| During | 14 days | 7 days | 6 days |
| Like | 946 | 56 | 92 |
| Share | 33 | 5 | 4 |
| Comment | 21 | 4 | 7 |
Advertising effectiveness is a direct manifestation of advertising. Anglo American ‘s Top 1 ad received 946 likes, 33 shares, 21 comments in just 14 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Anglo American, helping Anglo American to grasp the ad data more clearly.