Top Ads on Anglia Ruskin University

Anglia Ruskin University Background Introduction:

Anglia Ruskin is one of the largest universities in the East of England with campuses in Cambridge, Chelmsford and Peterborough as well as ARU London.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Anglia Ruskin University has been advertising and marketing on Facebook for many years. And Anglia Ruskin University has placed 102 of ads on the Facebook platform in the last month. In the past few years,Anglia Ruskin University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Anglia Ruskin University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Anglia Ruskin University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Anglia Ruskin University.


1.Anglia Ruskin University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Anglia Ruskin University  Anglia Ruskin University  Anglia Ruskin University
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Anglia Ruskin University Marketing Objectives Analysis: 

Anglia Ruskin University has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Anglia Ruskin University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Anglia Ruskin University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Explore ARU  Anglia Ruskin University Anglia Ruskin University 
Ad Copy Text  From music courses to routes into Medicine, explore the courses on offer at ARU in Cambridge and Che...  You know you want to improve people's lives. Start the journey towards becoming a qualified social w...  You want a career that allows you to use your words and tell stories. See how far a degree in litera...
Link Description  Be Extraordinary  N/A  N/A
Website Link
Text Word Count 108  123  144
Like 2  3  4

Anglia Ruskin University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Anglia Ruskin University Top 1 ads got 2 likes. Anglia Ruskin University uses a sentence with the finishing touch title: “Explore ARU”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Anglia Ruskin University shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Anglia Ruskin University should continue to optimize the ad content.

3.Anglia Ruskin University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-10-2020-06-13  2020-06-02-2020-06-12  2020-06-02-2020-06-11
Landing Page Link;275273623;v;dc_trk_aid=468787453;dc_trk_cid=133042996;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR36WbO31-gXC-HvpUzM8BLTsaIf-07mQ39uJNYiFC8jB_x8ELEuL1TYRns;dc_trk_aid=468784987;dc_trk_cid=133042996;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR3LIZVJkD1OozrfrMxoHuRfL9LReGbES0OSG85JLGGtKnxajWRouC4lrHo

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Anglia Ruskin University are successful.

Anglia Ruskin University Creative Analysis: 

Anglia Ruskin University placed a Image ad in 2020-06-10-2020-06-13, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Anglia Ruskin University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Anglia Ruskin University has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Anglia Ruskin University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-13  2020-06-02-2020-06-12  2020-06-02-2020-06-11
During  4 days  11 days 10 days 
Like  2  3  4
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Anglia Ruskin University ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Anglia Ruskin University, helping Anglia Ruskin University to grasp the ad data more clearly.