Top Ads on Andersen People

Andersen People Background Introduction:

Страничка компании Andersen, на которой мы обсуждаем события и курьезные случаи из мира программирования.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Andersen People has been advertising and marketing on Facebook for many years. And Andersen People has placed 60 of ads on the Facebook platform in the last month. In the past few years,Andersen People has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Andersen People on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Andersen People. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Andersen People.

BigSpy

1.Andersen People Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Andersen People  Andersen People  Andersen People
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Andersen People Marketing Objectives Analysis: 

Andersen People has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Andersen People best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Andersen People Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Главное за один вечер. Бесплатно!  BA Meetup Staff Coordinator 
Ad Copy Text  Приглашаем вас посетить онлайн-лекцию от биолога и поп...  -  Нам нужен человек, который рассадит птенчиков по проек...
Link Description  Приглашаем вас на онлайн-встречу с популяризатором науки Ильей Колмановским. 1 июля, 19.00. Встреча организована IT-компанией Andersen и для вас будет бесплатна. Мы просим ....  Networking · 432 people  Минск · Full-time
Website Link  docs.google.com  www.facebook.com  www.facebook.com
CTA  SIGN_UP  EVENT_RSVP  APPLY_NOW
Text Word Count 2423  114  2902
Like 44  91  104

Andersen People Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Andersen People Top 1 ads got 44 likes. Andersen People uses a sentence with the finishing touch title: “Главное за один вечер. Бесплатно!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Andersen People shared 2423 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Andersen People should continue to optimize the ad content.

3.Andersen People Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-19  2020-06-11-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://docs.google.com/forms/d/e/1FAIpQLSd8pnUuBFk0FUqm9ATA64Cb048eDFmq8Krsc8guA_HjPClusw/viewform  https://www.facebook.com/events/1111283595924724   https://www.facebook.com/job_opening/552464595634576/?source=ads&refid=7&_ft_=adid.23845118428870522:qid.6839898706534016737:mf_story_key.-7449860548146252830:is_sponsored.1:ei.AI@AQJAsc8lrO3W0OwCW1rn8-w-twqOo8o6eApA-yHk-8TB3DX_XOyaZmO69Cxxh7eU-4jNAB1i5-YsHqR0Hox1v5P_:top_level_post_id.10157014189160448:content_owner_id_new.136628555447:call_to_action_type.APPLY_NOW:page_id.136628555447:src.22:photo_id.10157014210990448:story_location.5:story_attachment_style.job_search_job_opening:view_time.1592538018:filter.h_nor:tds_flgs.3:actrs.136628555447:page_insights.%7B%22136628555447%22:%7B%22page_id%22:136628555447,%22page_id_type%22:%22page%22,%22actor_id%22:136628555447,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592402333,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157014189160448%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:136628555447,%22page_id%22:136628555447,%22post_id%22:10157014189160448,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Andersen People are successful.

Andersen People Creative Analysis: 

Andersen People placed a Image ad in 2020-06-09-2020-06-19, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Andersen People Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine,United States  Ukraine  N/A
Language  Russian  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Andersen People has the best conversion in Ukraine,United States, and can advertise more in Ukraine,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Andersen People Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-11-2020-06-18  2020-06-16-2020-06-18
During  11 days  8 days 3 days 
Like  44  91  104
Share  7  0  8
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Andersen People ‘s Top 1 ad received 44 likes, 7 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Andersen People, helping Andersen People to grasp the ad data more clearly.