Top Ads on Ancestry

Ancestry Background Introduction:

Ancestry helps you get started on your family history and guides you along the way. Discover your family story at Ancestry.com.au.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ancestry has been advertising and marketing on Facebook for many years. And Ancestry has placed 666 of ads on the Facebook platform in the last month. In the past few years,Ancestry has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ancestry on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ancestry. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ancestry.

BigSpy

1.Ancestry Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ancestry  Ancestry  Ancestry
Page Categories  Arts & Humanities Website  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ancestry Marketing Objectives Analysis: 

Ancestry has been operating in Arts & Humanities Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ancestry best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ancestry Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try 14 days free*  Enter your last name here Sign up to solve your own family history mysteries 
Ad Copy Text  Ready to learn more about your ancestors? Find the answers with Ancestry®. The world's largest onli...  What’s in a family name? Maybe more than you think. Find out now at Ancestry®.  “Holy Cow! Signed up 5 minutes ago and found information about my great grandfather after 35 years...
Link Description  Get started today.  Search for free now  N/A
Website Link  www.ancestry.com.au  www.ancestry.com  www.genealogybank.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 126  81  132
Like 8  3069  1359

Ancestry Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ancestry Top 1 ads got 8 likes. Ancestry uses a sentence with the finishing touch title: “Try 14 days free*”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ancestry shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ancestry should continue to optimize the ad content.

3.Ancestry Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-31-2020-06-19  2019-08-05-2020-06-19  2020-04-07-2020-06-18
Landing Page Link  https://www.ancestry.com.au/cs/ancestry-family?fbclid=IwAR38jpluggKWjvEAHeZj3Vuc7lxk6L4DNjtPUvgWmxrDZ2QKtKyyMYJ00AE&o_xid=108388&o_lid=108388&o_sch=External+Paid+Media  https://blogs.ancestry.com/cm/what-can-your-surname-tell-you/?ancid=7sz1jvshri   https://www.genealogybank.com/static/lp/family-history/?intver=7daytrial

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ancestry are successful.

Ancestry Creative Analysis: 

Ancestry placed a Image ad in 2020-05-31-2020-06-19, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ancestry Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ancestry has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ancestry Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-19  2019-08-05-2020-06-19  2020-04-07-2020-06-18
During  20 days  320 days 73 days 
Like  8  3069  1359
Share  0  245  319
Comment  2  237  74

Advertising effectiveness is a direct manifestation of advertising. Ancestry ‘s Top 1 ad received 8 likes, 0 shares, 2 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ancestry, helping Ancestry to grasp the ad data more clearly.