Top Ads on Anatomie

Anatomie Background Introduction:

The Anatomie Facebook page is a community of travel and fashion lovers who share news, tips and trends. Share your passions with us!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Anatomie has been advertising and marketing on Facebook for many years. And Anatomie has placed 99 of ads on the Facebook platform in the last month. In the past few years,Anatomie has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Anatomie on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Anatomie. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Anatomie.

BigSpy

1.Anatomie Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Anatomie  Anatomie  Anatomie
Page Categories  Women's Clothing Store  Women's Clothing Store  Women's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Anatomie Marketing Objectives Analysis: 

Anatomie has been operating in Women's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Anatomie best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Anatomie Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop In-Store for 15% Off  Shop Our WFH Collection Shop Our WFH Collection 
Ad Copy Text  Colorado Family, We Miss You! If you are looking to get out of the house and be in a safe, clean env...  no setting  no setting
Link Description  The Anatomie Vail Pop-Up Shop  Luxury Clothing For Comfort  Stress Free Spring Looks
Website Link  anatomie.com  anatomie.com  anatomie.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 311  0  0
Like 11  0  0

Anatomie Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Anatomie Top 1 ads got 11 likes. Anatomie uses a sentence with the finishing touch title: “Shop In-Store for 15% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Anatomie shared 311 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Anatomie should continue to optimize the ad content.

3.Anatomie Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-04-09-2020-06-18  2020-04-10-2020-06-18
Landing Page Link  https://anatomie.com/pages/vail-colorado-pop-up-store?utm_source=facebook&utm_medium=paid_social&utm_campaign=ZGM-VAIL+CAMPAIGN&utm_content=ZGM-VAIL+CAMPAIGN-BROAD+COLORADO+HIGH+INCOME+WOMEN-VIDEOAD-V1-COPY-V1&utm_term=ZGM-VAIL+CAMPAIGN-BROAD+COLORADO+HIGH+INCOME+WOMEN  https://anatomie.com/collections/stress-free-spring-looks   https://anatomie.com/collections/stress-free-spring-looks

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Anatomie are successful.

Anatomie Creative Analysis: 

Anatomie placed a Video ad in 2020-06-16-2020-06-20, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Anatomie Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Canada,United Kingdom...  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Anatomie has the best conversion in Brazil,Canada,United Kingdom..., and can advertise more in Brazil,Canada,United Kingdom... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Anatomie Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-04-09-2020-06-18  2020-04-10-2020-06-18
During  5 days  71 days 70 days 
Like  11  0  0
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Anatomie ‘s Top 1 ad received 11 likes, 1 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Anatomie, helping Anatomie to grasp the ad data more clearly.