Top Ads on Amul

Amul Background Introduction:

Amul is the flagship brand of GCMMF, India's largest food products marketing organisation. Today Amul is a symbol of a vast co-operative network, the triumph of indigenous technology and a beloved brand for millions of consumers around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amul has been advertising and marketing on Facebook for many years. And Amul has placed 57 of ads on the Facebook platform in the last month. In the past few years,Amul has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amul on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amul. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amul.

BigSpy

1.Amul Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amul  Amul  Amul
Page Categories  Organization  Organization  Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amul Marketing Objectives Analysis: 

Amul has been operating in Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amul best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amul Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Simple Home Made Recipes - 19th June  Simple Home Made Recipes - 18th June Amul 
Ad Copy Text  no setting  no setting  no setting
Link Description  Đồ ăn · 785 người  Alimentation · 443 personnes  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  EVENT_RSVP  EVENT_RSVP  
Text Word Count 0  0  0
Like 815  583  1679

Amul Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amul Top 1 ads got 815 likes. Amul uses a sentence with the finishing touch title: “Simple Home Made Recipes - 19th June”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amul shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amul should continue to optimize the ad content.

3.Amul Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-18-2020-06-18  2020-06-17-2020-06-17  2020-06-14-2020-06-15
Landing Page Link  https://www.facebook.com/events/697785927458134  https://www.facebook.com/85014209445/posts/10158577853769446/   https://www.facebook.com/story.php?story_fbid=334075354248965&id=85014209445

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amul are successful.

Amul Creative Analysis: 

Amul placed a Image ad in 2020-06-18-2020-06-18, and got 815 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amul Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  United Arab Emirates  India
Language  Vietnamese  French  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amul has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amul Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-17-2020-06-17  2020-06-14-2020-06-15
During  1 days  1 days 2 days 
Like  815  583  1679
Share  11  6  62
Comment  11  6  133

Advertising effectiveness is a direct manifestation of advertising. Amul ‘s Top 1 ad received 815 likes, 11 shares, 11 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amul, helping Amul to grasp the ad data more clearly.