Top Ads on Amtrak

Amtrak Background Introduction:

Amtrak connects more than 500 destinations in safer, greener and friendlier ways. See where the train can take you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amtrak has been advertising and marketing on Facebook for many years. And Amtrak has placed 188 of ads on the Facebook platform in the last month. In the past few years,Amtrak has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amtrak on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amtrak. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amtrak.

BigSpy

1.Amtrak Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amtrak  Amtrak  Amtrak
Page Categories  Railroad Company  Travel Service  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amtrak Marketing Objectives Analysis: 

Amtrak has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amtrak best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amtrak Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Amtrak App  Connecting you to California Safely Amtrak App 
Ad Copy Text  Manage all your travel needs from the convenience and safety of your own phone.  When you are ready to travel again, we are too. We are taking extra precautions in our trains and at...  Manage all your travel needs from the convenience and safety of your own phone.
Link Description  N/A  test OVERVIEW As the State and Counties along the Amtrak San Joaquins Service corridor have implemented severe restrictions on non-essential travel, all transit agencies have been asked to reduce service to deal with the drop in ridership and revenue, while also trying to maintain the desired social...  N/A
Website Link  play.google.com  amtraksanjoaquins.com  play.google.com
CTA  DOWNLOAD  LEARN_MORE  INSTALL_MOBILE_APP
Text Word Count 79  189  79
Like 33  523  3

Amtrak Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amtrak Top 1 ads got 33 likes. Amtrak uses a sentence with the finishing touch title: “Amtrak App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amtrak shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amtrak should continue to optimize the ad content.

3.Amtrak Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-16-2020-06-19  2020-06-08-2020-06-19  2020-06-05-2020-06-09
Landing Page Link  https://play.google.com/store/apps/details?id=com.amtrak.rider&fbclid=IwAR1mueMjYojCBP15Z3EE6ZlSdopANdEZVH12uM7ktj2P5-YvUrE_RY7hID4  https://amtraksanjoaquins.com/covid-19/?fbclid=IwAR2WrHAa6G533Pfd301svsz6ITnXnL8EgdvZCpGyUFwh_buYS6U8t8_SdPo   http://play.google.com/store/apps/details?id=com.amtrak.rider

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amtrak are successful.

Amtrak Creative Analysis: 

Amtrak placed a Image ad in 2020-06-16-2020-06-19, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amtrak Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco,Tunisia,Pakistan  United States
Language  Indonesian  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amtrak has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amtrak Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-08-2020-06-19  2020-06-05-2020-06-09
During  4 days  12 days 5 days 
Like  33  523  3
Share  3  84  1
Comment  0  28  0

Advertising effectiveness is a direct manifestation of advertising. Amtrak ‘s Top 1 ad received 33 likes, 3 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amtrak, helping Amtrak to grasp the ad data more clearly.