Top Ads on Amtrak Virginia

Amtrak Virginia Background Introduction:

Amtrak Virginia makes it easy to travel within the state and to the Northeast Corridor, as far as Boston.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amtrak Virginia has been advertising and marketing on Facebook for many years. And Amtrak Virginia has placed 16 of ads on the Facebook platform in the last month. In the past few years,Amtrak Virginia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amtrak Virginia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amtrak Virginia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amtrak Virginia.

BigSpy

1.Amtrak Virginia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amtrak Virginia  Amtrak Virginia  Amtrak Virginia
Page Categories  Train Station  Train Station  Train Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amtrak Virginia Marketing Objectives Analysis: 

Amtrak Virginia has been operating in Train Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amtrak Virginia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amtrak Virginia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VA ANYTIME FARE  VA ANYTIME FARE 15% OFF VA ANYTIME FARE 15% OFF 
Ad Copy Text  There's no travel quite as comfortable as the train. Now you can book trips anytime within Virginia ...  Start vacation on the train and arrive relaxed. With more room for the kids to move about, no long b...  Here, vacation starts before you even reach your destination. Riding the train means riding relaxed....
Link Description  Book anytime. 15% off.  Book anytime in VA or DC  Book anytime in VA or DC
Website Link  www.amtrak.com  amtrak.com  amtrak.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 195  314  238
Like 10  3  3

Amtrak Virginia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amtrak Virginia Top 1 ads got 10 likes. Amtrak Virginia uses a sentence with the finishing touch title: “VA ANYTIME FARE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amtrak Virginia shared 195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amtrak Virginia should continue to optimize the ad content.

3.Amtrak Virginia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-05-2019-05-06  2019-05-05-2019-05-06  2019-05-05-2019-05-06
Landing Page Link  https://www.amtrak.com/virginia15  https://www.amtrak.com/virginia15   https://www.amtrak.com/virginia15

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amtrak Virginia are successful.

Amtrak Virginia Creative Analysis: 

Amtrak Virginia placed a Image ad in 2019-05-05-2019-05-06, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amtrak Virginia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amtrak Virginia has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amtrak Virginia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-05-2019-05-06  2019-05-05-2019-05-06  2019-05-05-2019-05-06
During  2 days  2 days 2 days 
Like  10  3  3
Share  5  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Amtrak Virginia ‘s Top 1 ad received 10 likes, 5 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amtrak Virginia, helping Amtrak Virginia to grasp the ad data more clearly.