Top Ads on Amnesty International UK

Amnesty International UK Background Introduction:

Amnesty International in the UK - standing up for human rights across the world, wherever justice, freedom, fairness and truth are denied

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Amnesty International UK has been advertising and marketing on Facebook for many years. And Amnesty International UK has placed 109 of ads on the Facebook platform in the last month. In the past few years,Amnesty International UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Amnesty International UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Amnesty International UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Amnesty International UK.


1.Amnesty International UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Amnesty International UK  Amnesty International UK  Amnesty International UK
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Amnesty International UK Marketing Objectives Analysis: 

Amnesty International UK has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Amnesty International UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Amnesty International UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Take action. Join today.  Act now and help free Monireh, Yasaman and Mojgan Start your monthly gift 
Ad Copy Text  Stand up and make sure governments around the world hear your voice. Together we're powerful ✊  Yasaman, Monireh, and Mojgan have been jailed and charged with prostitution for not wearing a veil. ...  38 years. 148 lashes. That's the price Nasrin Sotoudeh will have to pay for speaking out against Ira...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 97  404  219
Like 6306  798  127

Amnesty International UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Amnesty International UK Top 1 ads got 6306 likes. Amnesty International UK uses a sentence with the finishing touch title: “Take action. Join today.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Amnesty International UK shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Amnesty International UK should continue to optimize the ad content.

3.Amnesty International UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-09-2020-06-18  2019-12-18-2020-05-25  2020-04-14-2020-05-11
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Amnesty International UK are successful.

Amnesty International UK Creative Analysis: 

Amnesty International UK placed a Video ad in 2020-02-09-2020-06-18, and got 6306 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Amnesty International UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Amnesty International UK has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Amnesty International UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-09-2020-06-18  2019-12-18-2020-05-25  2020-04-14-2020-05-11
During  126 days  160 days 28 days 
Like  6306  798  127
Share  1835  765  53
Comment  578  191  11

Advertising effectiveness is a direct manifestation of advertising. Amnesty International UK ‘s Top 1 ad received 6306 likes, 1835 shares, 578 comments in just 126 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Amnesty International UK, helping Amnesty International UK to grasp the ad data more clearly.