Top Ads on America's Navy

America's Navy Background Introduction:

What’s life like as a member of America’s Navy? See the everyday challenges, duties and achievements of those who serve.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

America's Navy has been advertising and marketing on Facebook for many years. And America's Navy has placed 60 of ads on the Facebook platform in the last month. In the past few years,America's Navy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for America's Navy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for America's Navy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from America's Navy.

BigSpy

1.America's Navy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  America's Navy  America's Navy  America's Navy
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

America's Navy Marketing Objectives Analysis: 

America's Navy has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. America's Navy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.America's Navy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This Career Goes Deep  Ready the Guns as an FC Classified 
Ad Copy Text  Dive into a new adventure and explore the world as you never have before. Talk to your recruiter abo...  When you’re a Fire Controlman, you ready, aim and fire the Navy’s deadliest weapons to neutraliz...  Cryptologic Technicians know that real enemies hide in plain sight. Use hidden codes, foreign langua...
Link Description  Get an enlistment bonus of up to $40K  Become an FC  Become a CT
Website Link  www.navy.com  www.navy.com  www.navy.com
CTA  APPLY_NOW  APPLY_NOW  WATCH_MORE
Text Word Count 160  170  157
Like 2168  2216  705

America's Navy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. America's Navy Top 1 ads got 2168 likes. America's Navy uses a sentence with the finishing touch title: “This Career Goes Deep”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. America's Navy shared 160 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. America's Navy should continue to optimize the ad content.

3.America's Navy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-15-2020-06-18  2020-04-16-2020-06-17  2020-04-14-2020-06-17
Landing Page Link  https://www.navy.com/contact?activity=1246804&fbclid=IwAR0qu7h2lrRxThlrI2SkwnWHwipL7zY9fvHw8w8W9Lb6zR8cU-SDqPCh8c8  https://www.navy.com/contact?interest=joining-the-navy&activity=1246852   https://www.navy.com/careers/cryptologic-technician?activity=1246879

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by America's Navy are successful.

America's Navy Creative Analysis: 

America's Navy placed a Video ad in 2020-04-15-2020-06-18, and got 2168 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.America's Navy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

America's Navy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.America's Navy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-06-18  2020-04-16-2020-06-17  2020-04-14-2020-06-17
During  62 days  63 days 65 days 
Like  2168  2216  705
Share  282  312  148
Comment  78  83  32

Advertising effectiveness is a direct manifestation of advertising. America's Navy ‘s Top 1 ad received 2168 likes, 282 shares, 78 comments in just 62 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for America's Navy, helping America's Navy to grasp the ad data more clearly.