Top Ads on America's Test Kitchen

America's Test Kitchen Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

America's Test Kitchen has been advertising and marketing on Facebook for many years. And America's Test Kitchen has placed 110 of ads on the Facebook platform in the last month. In the past few years,America's Test Kitchen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for America's Test Kitchen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for America's Test Kitchen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from America's Test Kitchen.


1.America's Test Kitchen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  America's Test Kitchen  America's Test Kitchen  America's Test Kitchen
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

America's Test Kitchen Marketing Objectives Analysis: 

America's Test Kitchen has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. America's Test Kitchen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.America's Test Kitchen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Explore ATK  Explore ATK Use Code HOLIDAY19 At Checkout ❤️ 
Ad Copy Text  Dried apricots give granola bars the perfect balance of crisp and chewy. #BecomeSeasoned with Ameri...  Paprika and corn flakes: An unlikely, but delicious duo for air-fried chicken crust. #BecomeSeasone...  Our next Young Chefs' Club box called Cook Like a Scientist, brings the world of playful, imaginativ...
Link Description  N/A  Rigorous Recipe Testing Expert test cooks adjust ingredients, prep methods, cooking times, and temperatures until they discover best-ever, 100% reliable recipes.  Save 40% Off Your First Box
Website Link
Text Word Count 117  129  1161
Like 167  70  3

America's Test Kitchen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. America's Test Kitchen Top 1 ads got 167 likes. America's Test Kitchen uses a sentence with the finishing touch title: “Explore ATK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. America's Test Kitchen shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. America's Test Kitchen should continue to optimize the ad content.

3.America's Test Kitchen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-01-2020-06-16  2020-05-01-2020-06-15  2020-06-02-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by America's Test Kitchen are successful.

America's Test Kitchen Creative Analysis: 

America's Test Kitchen placed a Video ad in 2020-05-01-2020-06-16, and got 167 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.America's Test Kitchen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

America's Test Kitchen has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.America's Test Kitchen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-01-2020-06-16  2020-05-01-2020-06-15  2020-06-02-2020-06-14
During  47 days  46 days 13 days 
Like  167  70  3
Share  22  8  0
Comment  2  3  0

Advertising effectiveness is a direct manifestation of advertising. America's Test Kitchen ‘s Top 1 ad received 167 likes, 22 shares, 2 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for America's Test Kitchen, helping America's Test Kitchen to grasp the ad data more clearly.