Top Ads on American Kennel Club

American Kennel Club Background Introduction:

For the Love of All Things Dog ?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American Kennel Club has been advertising and marketing on Facebook for many years. And American Kennel Club has placed 38 of ads on the Facebook platform in the last month. In the past few years,American Kennel Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American Kennel Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American Kennel Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American Kennel Club.

BigSpy

1.American Kennel Club Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American Kennel Club  American Kennel Club  American Kennel Club
Page Categories  Other  Other  Pet Sitter
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

American Kennel Club Marketing Objectives Analysis: 

American Kennel Club has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American Kennel Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American Kennel Club Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  American Bull & Terrier Kennel Club  N/A Nail Neglect Can Lead to Health Problems for Your Dog – American Kennel Club 
Ad Copy Text  no setting  no setting  no setting
Link Description    N/A  Skipping This Grooming Task Can Cause Your Dog PainClipping your dog's nails is more than a cosmetic chore. Veterinarians warn that unhealthy nai
Website Link  www.facebook.com  www.facebook.com  www.akc.org
CTA  LIKE_PAGE    LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

American Kennel Club Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American Kennel Club Top 1 ads got 0 likes. American Kennel Club uses a sentence with the finishing touch title: “American Bull & Terrier Kennel Club”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American Kennel Club shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American Kennel Club should continue to optimize the ad content.

3.American Kennel Club Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-26-2020-04-27  2020-04-25-2020-04-27  2020-04-14-2020-04-15
Landing Page Link  https://www.facebook.com/AmericanBullandTerrierKennelClub/  https://www.facebook.com/AmericanBullandTerrierKennelClub/   https://www.akc.org/expert-advice/health/nail-neglect-can-lead-to-health-problems-for-your-dog/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American Kennel Club are successful.

American Kennel Club Creative Analysis: 

American Kennel Club placed a Image ad in 2020-04-26-2020-04-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American Kennel Club Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American Kennel Club has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American Kennel Club Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-04-27  2020-04-25-2020-04-27  2020-04-14-2020-04-15
During  2 days  3 days 2 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. American Kennel Club ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American Kennel Club, helping American Kennel Club to grasp the ad data more clearly.