Top Ads on American Idol

American Idol Background Introduction:

The official American Idol Facebook.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

American Idol has been advertising and marketing on Facebook for many years. And American Idol has placed 13 of ads on the Facebook platform in the last month. In the past few years,American Idol has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for American Idol on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for American Idol. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from American Idol.

BigSpy

1.American Idol Top 3 Ads Basic Understanding

   top1  top2  top3
Name  American Idol  American Idol  American Idol
Page Categories  Competition  Competition  Competition
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

American Idol Marketing Objectives Analysis: 

American Idol has been operating in Competition for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. American Idol best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.American Idol Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  American Idol Disney Aulani TONIGHT 8|7c  Disney Night on American Idol American Idol Is New with Celebrity Guests Tonight 
Ad Copy Text  TONIGHT on #AmericanIdol - we're headed to Hawaii at Aulani, A Disney Resort & Spa ????Tune in at 8|...  It’s the best night of the year – DISNEY NIGHT on #AmericanIdol! Make Mother’s Day magical an...  TONIGHT #AmericanIdol and TV history continues as your TOP 10 is revealed and joined by celebrity gu...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 166  209  206
Like 3407  500  1507

American Idol Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. American Idol Top 1 ads got 3407 likes. American Idol uses a sentence with the finishing touch title: “American Idol Disney Aulani TONIGHT 8|7c”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. American Idol shared 166 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. American Idol should continue to optimize the ad content.

3.American Idol Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-28-2020-05-10  2020-05-09-2020-05-10  2020-05-02-2020-05-03
Landing Page Link  https://www.facebook.com/AmericanIdol/videos/855601114913537/  https://www.facebook.com/AmericanIdol/videos/700135103861447/   https://www.facebook.com/123984435600/posts/10163781531340601/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by American Idol are successful.

American Idol Creative Analysis: 

American Idol placed a Video ad in 2020-03-28-2020-05-10, and got 3407 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.American Idol Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

American Idol has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.American Idol Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-28-2020-05-10  2020-05-09-2020-05-10  2020-05-02-2020-05-03
During  44 days  2 days 2 days 
Like  3407  500  1507
Share  273  66  134
Comment  195  55  131

Advertising effectiveness is a direct manifestation of advertising. American Idol ‘s Top 1 ad received 3407 likes, 273 shares, 195 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for American Idol, helping American Idol to grasp the ad data more clearly.